Eventos recomendados para el comercio electrónico

Esta página incluye eventos y propiedades recomendados para el comercio electrónico. Estos eventos se crean para capturar comportamientos de compra clave que los especialistas en marketing necesitan para desencadenar mensajería eficaz, como los dirigidos al abandono del carrito de compras.

Braze reconoce que la planificación de datos lleva tiempo. Animamos a nuestros clientes a que familiaricen a sus equipos de desarrollo y comiencen a enviar estos eventos ahora mismo. Aunque es posible que algunas características no estén disponibles de inmediato con los eventos recomendados para el comercio electrónico, puedes esperar la introducción de nuevos productos a lo largo de 2025 que mejorarán tus capacidades de comercio electrónico.

Tipos de eventos recomendados para el comercio electrónico

Cualquier moneda que no sea USD se mostrará en Braze en USD según el tipo de cambio de la fecha en que se reportó. Para evitar la conversión de moneda, codifica la moneda como USD.

• ecommerce.product_viewed
• ecommerce.cart_updated
• ecommerce.checkout_started
• ecommerce.order_placed
• ecommerce.order_refunded
• ecommerce.order_cancelled

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braze.logEcommerceEvent({
    "name": "ecommerce.product_viewed",
    "properties": {
        "product_id": "4111176",
        "product_name": "Torchie runners",
        "variant_id": "4111176700",
        "image_url": "https://braze-apparel.com/images/products/large/torchie-runners.jpg",
        "product_url": "https://braze-apparel.com/footwear-categories/sneakers/braze-orange-torchie-runners/",
        "price": 85,
        "currency": "GBP",
        "source": "https://braze-apparel.com/",
        "metadata": {
            "sku": "",
            "color": "ORANGE",
            "size": "6",
            "brand": "Braze"
        }
    }
});

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braze.logCustomEvent("ecommerce.product_viewed", {
    "product_id": "4111176",
    "product_name": "Torchie runners",
    "variant_id": "4111176700",
    "image_url": "https://braze-apparel.com/images/products/large/torchie-runners.jpg",
    "product_url": "https://braze-apparel.com/footwear-categories/sneakers/braze-orange-torchie-runners/",
    "price": 85,
    "currency": "GBP",
    "source": "https://braze-apparel.com/",
    "metadata": {
        "sku": "",
        "color": "ORANGE",
        "size": "6",
        "brand": "Braze"
    }
});

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BrazeProperties properties = new BrazeProperties()
    .addProperty("product_id", "4111176")
    .addProperty("product_name", "Torchie runners")
    .addProperty("variant_id", "4111176700")
    .addProperty("image_url", "https://braze-apparel.com/images/products/large/torchie-runners.jpg")
    .addProperty("product_url", "https://braze-apparel.com/footwear-categories/sneakers/braze-orange-torchie-runners/")
    .addProperty("price", 85)
    .addProperty("currency", "GBP")
    .addProperty("source", "https://braze-apparel.com/")
    .addProperty("metadata", new JSONObject()
        .put("sku", "")
        .put("color", "ORANGE")
        .put("size", "6")
        .put("brand", "Braze"));

Braze.getInstance(context).logCustomEvent("ecommerce.product_viewed", properties);

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let properties: [String: Any] = [
    "product_id": "4111176",
    "product_name": "Torchie runners",
    "variant_id": "4111176700",
    "image_url": "https://braze-apparel.com/images/products/large/torchie-runners.jpg",
    "product_url": "https://braze-apparel.com/footwear-categories/sneakers/braze-orange-torchie-runners/",
    "price": 85,
    "currency": "GBP",
    "source": "https://braze-apparel.com/",
    "metadata": [
        "sku": "",
        "color": "ORANGE",
        "size": "6",
        "brand": "Braze"
    ]
]

AppDelegate.braze?.logCustomEvent(name: "ecommerce.product_viewed", properties: properties)

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{
  "events": [
    {
      "external_id": "user_id",
      "app_id": "your_app_identifier",
      "name": "ecommerce.product_viewed",
      "time": "2024-01-15T09:03:45Z",
      "properties": {
        "product_id": "4111176",
        "product_name": "Torchie runners",
        "variant_id": "4111176700",
        "image_url": "https://braze-apparel.com/images/products/large/torchie-runners.jpg",
        "product_url": "https://braze-apparel.com/footwear-categories/sneakers/braze-orange-torchie-runners/",
        "price": 85,
        "currency": "GBP",
        "source": "https://braze-apparel.com/",
        "metadata": {
          "sku": "",
          "color": "ORANGE",
          "size": "6",
          "brand": "Braze"
        },
        "type": [
          "price_drop",
          "back_in_stock"
        ]
      }
    }
  ]
}

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{% shopping_cart {{context_properties.${cart_id}}} %}
{% for item in shopping_cart.products %}
{% catalog_items <add_your_catalog> {{item.variant_id}} %}

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braze.logEcommerceEvent({
    "name": "ecommerce.cart_updated",
    "properties": {
        "cart_id": "cart_12345",
        "currency": "USD",
        "total_value": 199.98,
        "products": [
            {
                "product_id": "8266836345064",
                "product_name": "Classic T-Shirt",
                "variant_id": "44610569208040",
                "image_url": "https://braze-apparel.com/images/tshirt-blue-medium.jpg",
                "product_url": "https://braze-apparel.com/products/classic-tshirt?variant=44610569208040",
                "quantity": 2,
                "price": 99.99,
                "metadata": {
                    "sku": "TSH-BLU-M",
                    "color": "BLUE",
                    "size": "Medium",
                    "brand": "Braze"
                }
            }
        ],
        "source": "https://braze-apparel.com",
        "metadata": {}
    }
});

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braze.logCustomEvent("ecommerce.cart_updated", {
    "cart_id": "cart_12345",
    "currency": "USD",
    "total_value": 199.98,
    "subtotal_value": 179.98,
    "tax": 15.00,
    "shipping": 5.00,
    "products": [
        {
            "product_id": "8266836345064",
            "product_name": "Classic T-Shirt",
            "variant_id": "44610569208040",
            "image_url": "https://braze-apparel.com/images/tshirt-blue-medium.jpg",
            "product_url": "https://braze-apparel.com/products/classic-tshirt?variant=44610569208040",
            "quantity": 2,
            "price": 99.99,
            "metadata": {
                "sku": "TSH-BLU-M",
                "color": "BLUE",
                "size": "Medium",
                "brand": "Braze"
            }
        }
    ],
    "source": "https://braze-apparel.com",
    "metadata": {}
});

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JSONArray products = new JSONArray();
JSONObject product = new JSONObject()
    .put("product_id", "8266836345064")
    .put("product_name", "Classic T-Shirt")
    .put("variant_id", "44610569208040")
    .put("image_url", "https://braze-apparel.com/images/tshirt-blue-medium.jpg")
    .put("product_url", "https://braze-apparel.com/products/classic-tshirt?variant=44610569208040")
    .put("quantity", 2)
    .put("price", 99.99)
    .put("metadata", new JSONObject()
        .put("sku", "TSH-BLU-M")
        .put("color", "BLUE")
        .put("size", "Medium")
        .put("brand", "Braze"));
products.put(product);

BrazeProperties properties = new BrazeProperties()
    .addProperty("cart_id", "cart_12345")
    .addProperty("currency", "USD")
    .addProperty("total_value", 199.98)
    .addProperty("subtotal_value", 179.98)
    .addProperty("tax", 15.00)
    .addProperty("shipping", 5.00)
    .addProperty("products", products)
    .addProperty("source", "https://braze-apparel.com")
    .addProperty("metadata", new JSONObject());

Braze.getInstance(context).logCustomEvent("ecommerce.cart_updated", properties);

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let products: [[String: Any]] = [
    [
        "product_id": "8266836345064",
        "product_name": "Classic T-Shirt",
        "variant_id": "44610569208040",
        "image_url": "https://braze-apparel.com/images/tshirt-blue-medium.jpg",
        "product_url": "https://braze-apparel.com/products/classic-tshirt?variant=44610569208040",
        "quantity": 2,
        "price": 99.99,
        "metadata": [
            "sku": "TSH-BLU-M",
            "color": "BLUE",
            "size": "Medium",
            "brand": "Braze"
        ]
    ]
]

let properties: [String: Any] = [
    "cart_id": "cart_12345",
    "currency": "USD",
    "total_value": 199.98,
    "subtotal_value": 179.98,
    "tax": 15.00,
    "shipping": 5.00,
    "products": products,
    "source": "https://braze-apparel.com",
    "metadata": [:]
]

AppDelegate.braze?.logCustomEvent(name: "ecommerce.cart_updated", properties: properties)

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{
  "events": [
    {
      "external_id": "user_id",
      "app_id": "your_app_identifier",
      "name": "ecommerce.cart_updated",
      "time": "2024-01-15T09:15:30Z",
      "properties": {
        "cart_id": "cart_12345",
        "currency": "USD",
        "total_value": 199.98,
        "subtotal_value": 179.98,
        "tax": 15.00,
        "shipping": 5.00,
        "products": [
          {
            "product_id": "8266836345064",
            "product_name": "Classic T-Shirt",
            "variant_id": "44610569208040",
            "image_url": "https://braze-apparel.com/images/tshirt-blue-medium.jpg",
            "product_url": "https://braze-apparel.com/products/classic-tshirt?variant=44610569208040",
            "quantity": 2,
            "price": 99.99,
            "metadata": {
              "sku": "TSH-BLU-M",
              "color": "BLUE",
              "size": "Medium",
              "brand": "Braze"
            }
          }
        ],
        "source": "https://braze-apparel.com",
        "metadata": {}
      }
    }
  ]
}

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{% shopping_cart {{context_properties.${cart_id}}} :abort_if_not_abandoned false %}
{% for item in shopping_cart.products %}
{% catalog_items <add_your_catalog> {{item.variant_id}} %}

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braze.logEcommerceEvent({
    "name": "ecommerce.checkout_started",
    "properties": {
        "checkout_id": "checkout_abc123",
        "cart_id": "cart_12345",
        "total_value": 199.98,
        "currency": "USD",
        "products": [
            {
                "product_id": "632910392",
                "product_name": "Wireless Headphones",
                "variant_id": "808950810",
                "quantity": 1,
                "price": 199.98,
                "metadata": {
                    "sku": "WH-BLK-PRO",
                    "color": "Black",
                    "brand": "BrazeAudio"
                }
            }
        ],
        "source": "https://braze-audio.com",
        "metadata": {
            "checkout_url": "https://checkout.braze-audio.com/abc123"
        }
    }
});

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braze.logCustomEvent("ecommerce.checkout_started", {
    "checkout_id": "checkout_abc123",
    "cart_id": "cart_12345",
    "total_value": 199.98,
    "subtotal_value": 179.98,
    "tax": 15.00,
    "shipping": 5.00,
    "currency": "USD",
    "products": [
        {
            "product_id": "632910392",
            "product_name": "Wireless Headphones",
            "variant_id": "808950810",
            "quantity": 1,
            "price": 199.98,
            "metadata": {
                "sku": "WH-BLK-PRO",
                "color": "Black",
                "brand": "BrazeAudio"
            }
        }
    ],
    "source": "https://braze-audio.com",
    "metadata": {
        "checkout_url": "https://checkout.braze-audio.com/abc123"
    }
});

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JSONArray products = new JSONArray();
JSONObject product = new JSONObject()
    .put("product_id", "632910392")
    .put("product_name", "Wireless Headphones")
    .put("variant_id", "808950810")
    .put("quantity", 1)
    .put("price", 199.98)
    .put("metadata", new JSONObject()
        .put("sku", "WH-BLK-PRO")
        .put("color", "Black")
        .put("brand", "AudioTech"));
products.put(product);

BrazeProperties properties = new BrazeProperties()
    .addProperty("checkout_id", "checkout_abc123")
    .addProperty("cart_id", "cart_12345")
    .addProperty("total_value", 199.98)
    .addProperty("subtotal_value", 179.98)
    .addProperty("tax", 15.00)
    .addProperty("shipping", 5.00)
    .addProperty("currency", "USD")
    .addProperty("products", products)
    .addProperty("source", "https://braze-audio.com")
    .addProperty("metadata", new JSONObject()
        .put("checkout_url", "https://checkout.braze-audio.com/abc123"));

Braze.getInstance(context).logCustomEvent("ecommerce.checkout_started", properties);

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let products: [[String: Any]] = [
    [
        "product_id": "632910392",
        "product_name": "Wireless Headphones",
        "variant_id": "808950810",
        "quantity": 1,
        "price": 199.98,
        "metadata": [
            "sku": "WH-BLK-PRO",
            "color": "Black",
            "brand": "BrazeAudio"
        ]
    ]
]

let properties: [String: Any] = [
    "checkout_id": "checkout_abc123",
    "cart_id": "cart_12345",
    "total_value": 199.98,
    "subtotal_value": 179.98,
    "tax": 15.00,
    "shipping": 5.00,
    "currency": "USD",
    "products": products,
    "source": "https://braze-audio.com",
    "metadata": [
        "checkout_url": "https://checkout.braze-audio.com/abc123"
    ]
]

AppDelegate.braze?.logCustomEvent(name: "ecommerce.checkout_started", properties: properties)

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{
  "events": [
    {
      "external_id": "user_id",
      "app_id": "your_app_identifier",
      "name": "ecommerce.checkout_started",
      "time": "2024-01-15T09:25:45Z",
      "properties": {
        "checkout_id": "checkout_abc123",
        "cart_id": "cart_12345",
        "total_value": 199.98,
        "subtotal_value": 179.98,
        "tax": 15.00,
        "shipping": 5.00,
        "currency": "USD",
        "products": [
          {
            "product_id": "632910392",
            "product_name": "Wireless Headphones",
            "variant_id": "808950810",
            "quantity": 1,
            "price": 199.98,
            "metadata": {
              "sku": "WH-BLK-PRO",
              "color": "Black",
              "brand": "BrazeAudio"
            }
          }
        ],
        "source": "https://braze-audio.com",
        "metadata": {
          "checkout_url": "https://checkout.braze-audio.com/abc123"
        }
      }
    }
  ]
}

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braze.logEcommerceEvent({
    "name": "ecommerce.order_placed",
    "properties": {
        "order_id": "order_67890",
        "cart_id": "cart_12345",
        "total_value": 189.98,
        "currency": "USD",
        "total_discounts": 10.00,
        "discounts": [
            {
                "code": "SAVE10",
                "amount": 10.00
            }
        ],
        "products": [
            {
                "product_id": "632910392",
                "product_name": "Wireless Headphones",
                "variant_id": "808950810",
                "quantity": 1,
                "price": 199.98,
                "metadata": {
                    "sku": "WH-BLK-PRO",
                    "color": "Black",
                    "brand": "BrazeAudio"
                }
            }
        ],
        "source": "https://braze-audio.com",
        "metadata": {
            "order_status_url": "https://braze-audio.com/orders/67890/status",
            "order_number": "ORD-2024-001234",
            "tags": ["electronics", "audio"],
            "referring_site": "https://www.e-referrals.com",
            "payment_gateway_names": ["tap2pay", "dotcash"]
        }
    }
});

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braze.logCustomEvent("ecommerce.order_placed", {
    "order_id": "order_67890",
    "cart_id": "cart_12345",
    "total_value": 189.98,
    "subtotal_value": 169.98,
    "tax": 14.40,
    "shipping": 5.60,
    "currency": "USD",
    "total_discounts": 10.00,
    "discounts": [
        {
            "code": "SAVE10",
            "amount": 10.00
        }
    ],
    "products": [
        {
            "product_id": "632910392",
            "product_name": "Wireless Headphones",
            "variant_id": "808950810",
            "quantity": 1,
            "price": 199.98,
            "metadata": {
                "sku": "WH-BLK-PRO",
                "color": "Black",
                "brand": "BrazeAudio"
            }
        }
    ],
    "source": "https://braze-audio.com",
    "metadata": {
        "order_status_url": "https://braze-audio.com/orders/67890/status",
        "order_number": "ORD-2024-001234",
        "tags": ["electronics", "audio"],
        "referring_site": "https://www.e-referrals.com",
        "payment_gateway_names": ["tap2pay", "dotcash"]
    }
});

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JSONArray discounts = new JSONArray();
discounts.put(new JSONObject()
    .put("code", "SAVE10")
    .put("amount", 10.00));

JSONArray products = new JSONArray();
JSONObject product = new JSONObject()
    .put("product_id", "632910392")
    .put("product_name", "Wireless Headphones")
    .put("variant_id", "808950810")
    .put("quantity", 1)
    .put("price", 199.98)
    .put("metadata", new JSONObject()
        .put("sku", "WH-BLK-PRO")
        .put("color", "Black")
        .put("brand", "AudioTech"));
products.put(product);

BrazeProperties properties = new BrazeProperties()
    .addProperty("order_id", "order_67890")
    .addProperty("cart_id", "cart_12345")
    .addProperty("total_value", 189.98)
    .addProperty("subtotal_value", 169.98)
    .addProperty("tax", 14.40)
    .addProperty("shipping", 5.60)
    .addProperty("currency", "USD")
    .addProperty("total_discounts", 10.00)
    .addProperty("discounts", discounts)
    .addProperty("products", products)
    .addProperty("source", "https://braze-audio.com")
    .addProperty("metadata", new JSONObject()
        .put("order_status_url", "https://braze-audio.com/orders/67890/status")
        .put("order_number", "ORD-2024-001234")
        .put("tags", new JSONArray().put("electronics").put("audio"))
        .put("referring_site", "https://www.e-referrals.com")
        .put("payment_gateway_names", new JSONArray().put("tap2pay").put("dotcash")));

Braze.getInstance(context).logCustomEvent("ecommerce.order_placed", properties);

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let discounts: [[String: Any]] = [
    [
        "code": "SAVE10",
        "amount": 10.00
    ]
]

let products: [[String: Any]] = [
    [
        "product_id": "632910392",
        "product_name": "Wireless Headphones",
        "variant_id": "808950810",
        "quantity": 1,
        "price": 199.98,
        "metadata": [
            "sku": "WH-BLK-PRO",
            "color": "Black",
            "brand": "BrazeAudio"
        ]
    ]
]

let properties: [String: Any] = [
    "order_id": "order_67890",
    "cart_id": "cart_12345",
    "total_value": 189.98,
    "subtotal_value": 169.98,
    "tax": 14.40,
    "shipping": 5.60,
    "currency": "USD",
    "total_discounts": 10.00,
    "discounts": discounts,
    "products": products,
    "source": "https://braze-audio.com",
    "metadata": [
        "order_status_url": "https://braze-audio.com/orders/67890/status",
        "order_number": "ORD-2024-001234",
        "tags": ["electronics", "audio"],
        "referring_site": "https://www.e-referrals.com",
        "payment_gateway_names": ["tap2pay", "dotcash"]
    ]
]

AppDelegate.braze?.logCustomEvent(name: "ecommerce.order_placed", properties: properties)

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{
  "events": [
    {
      "external_id": "user_id",
      "app_id": "your_app_identifier",
      "name": "ecommerce.order_placed",
      "time": "2024-01-15T09:35:20Z",
      "properties": {
        "order_id": "order_67890",
        "cart_id": "cart_12345",
        "total_value": 189.98,
        "subtotal_value": 169.98,
        "tax": 14.40,
        "shipping": 5.60,
        "currency": "USD",
        "total_discounts": 10.00,
        "discounts": [
          {
            "code": "SAVE10",
            "amount": 10.00
          }
        ],
        "products": [
          {
            "product_id": "632910392",
            "product_name": "Wireless Headphones",
            "variant_id": "808950810",
            "quantity": 1,
            "price": 199.98,
            "metadata": {
              "sku": "WH-BLK-PRO",
              "color": "Black",
              "brand": "BrazeAudio"
            }
          }
        ],
        "source": "https://braze-audio.com",
        "metadata": {
          "order_status_url": "https://braze-audio.com/orders/67890/status",
          "order_number": "ORD-2024-001234",
          "tags": ["electronics", "audio"],
          "referring_site": "https://www.e-referrals.com",
          "payment_gateway_names": ["tap2pay", "dotcash"]
        }
      }
    }
  ]
}

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braze.logCustomEvent("ecommerce.order_refunded", {
    "order_id": "order_67890",
    "total_value": 99.99,
    "currency": "USD",
    "total_discounts": 5.00,
    "discounts": [
        {
            "code": "SAVE5",
            "amount": 5.00
        }
    ],
    "products": [
        {
            "product_id": "632910392",
            "product_name": "Wireless Headphones",
            "variant_id": "808950810",
            "quantity": 1,
            "price": 99.99,
            "metadata": {
                "sku": "WH-BLK-PRO",
                "color": "Black",
                "brand": "BrazeAudio"
            }
        }
    ],
    "source": "https://braze-audio.com",
    "metadata": {
        "order_status_url": "https://braze-audio.com/orders/67890/status",
        "order_note": "Customer requested refund due to defective item",
        "order_number": "ORD-2024-001234",
        "tags": ["refund", "defective"]
    }
});

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JSONArray discounts = new JSONArray();
discounts.put(new JSONObject()
    .put("code", "SAVE5")
    .put("amount", 5.00));

JSONArray products = new JSONArray();
JSONObject product = new JSONObject()
    .put("product_id", "632910392")
    .put("product_name", "Wireless Headphones")
    .put("variant_id", "808950810")
    .put("quantity", 1)
    .put("price", 99.99)
    .put("metadata", new JSONObject()
        .put("sku", "WH-BLK-PRO")
        .put("color", "Black")
        .put("brand", "AudioTech"));
products.put(product);

BrazeProperties properties = new BrazeProperties()
    .addProperty("order_id", "order_67890")
    .addProperty("total_value", 99.99)
    .addProperty("currency", "USD")
    .addProperty("total_discounts", 5.00)
    .addProperty("discounts", discounts)
    .addProperty("products", products)
    .addProperty("source", "https://braze-audio.com")
    .addProperty("metadata", new JSONObject()
        .put("order_status_url", "https://braze-audio.com/orders/67890/status")
        .put("order_note", "Customer requested refund due to defective item")
        .put("order_number", "ORD-2024-001234")
        .put("tags", new JSONArray().put("refund").put("defective")));

Braze.getInstance(context).logCustomEvent("ecommerce.order_refunded", properties);

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let discounts: [[String: Any]] = [
    [
        "code": "SAVE5",
        "amount": 5.00
    ]
]

let products: [[String: Any]] = [
    [
        "product_id": "632910392",
        "product_name": "Wireless Headphones",
        "variant_id": "808950810",
        "quantity": 1,
        "price": 99.99,
        "metadata": [
            "sku": "WH-BLK-PRO",
            "color": "Black",
            "brand": "BrazeAudio"
        ]
    ]
]

let properties: [String: Any] = [
    "order_id": "order_67890",
    "total_value": 99.99,
    "currency": "USD",
    "total_discounts": 5.00,
    "discounts": discounts,
    "products": products,
    "source": "https://braze-audio.com",
    "metadata": [
        "order_status_url": "https://braze-audio.com/orders/67890/status",
        "order_note": "Customer requested refund due to defective item",
        "order_number": "ORD-2024-001234",
        "tags": ["refund", "defective"]
    ]
]

AppDelegate.braze?.logCustomEvent(name: "ecommerce.order_refunded", properties: properties)

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{
  "events": [
    {
      "external_id": "user_id",
      "app_id": "your_app_identifier",
      "name": "ecommerce.order_refunded",
      "time": "2024-01-15T10:15:30Z",
      "properties": {
        "order_id": "order_67890",
        "total_value": 99.99,
        "currency": "USD",
        "total_discounts": 5.00,
        "discounts": [
          {
            "code": "SAVE5",
            "amount": 5.00
          }
        ],
        "products": [
          {
            "product_id": "632910392",
            "product_name": "Wireless Headphones",
            "variant_id": "808950810",
            "quantity": 1,
            "price": 99.99,
            "metadata": {
              "sku": "WH-BLK-PRO",
              "color": "Black",
              "brand": "BrazeAudio"
            }
          }
        ],
        "source": "https://braze-audio.com",
        "metadata": {
          "order_status_url": "https://braze-audio.com/orders/67890/status",
          "order_note": "Customer requested refund due to defective item",
          "order_number": "ORD-2024-001234",
          "tags": ["refund", "defective"]
        }
      }
    }
  ]
}

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braze.logCustomEvent("ecommerce.order_cancelled", {
    "order_id": "order_67890",
    "cancel_reason": "customer changed mind",
    "total_value": 189.98,
    "subtotal_value": 169.98,
    "tax": 14.40,
    "shipping": 5.60,
    "currency": "USD",
    "total_discounts": 10.00,
    "discounts": [
        {
            "code": "SAVE10",
            "amount": 10.00
        }
    ],
    "products": [
        {
            "product_id": "632910392",
            "product_name": "Wireless Headphones",
            "variant_id": "808950810",
            "quantity": 1,
            "price": 199.98,
            "metadata": {
                "sku": "WH-BLK-PRO",
                "color": "Black",
                "brand": "BrazeAudio"
            }
        }
    ],
    "source": "https://braze-audio.com",
    "metadata": {
        "order_status_url": "https://braze-audio.com/orders/67890/status",
        "order_number": "ORD-2024-001234",
        "tags": ["cancelled", "customer_request"]
    }
});

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JSONArray discounts = new JSONArray();
discounts.put(new JSONObject()
    .put("code", "SAVE10")
    .put("amount", 10.00));

JSONArray products = new JSONArray();
JSONObject product = new JSONObject()
    .put("product_id", "632910392")
    .put("product_name", "Wireless Headphones")
    .put("variant_id", "808950810")
    .put("quantity", 1)
    .put("price", 199.98)
    .put("metadata", new JSONObject()
        .put("sku", "WH-BLK-PRO")
        .put("color", "Black")
        .put("brand", "AudioTech"));
products.put(product);

BrazeProperties properties = new BrazeProperties()
    .addProperty("order_id", "order_67890")
    .addProperty("cancel_reason", "customer changed mind")
    .addProperty("total_value", 189.98)
    .addProperty("subtotal_value", 169.98)
    .addProperty("tax", 14.40)
    .addProperty("shipping", 5.60)
    .addProperty("currency", "USD")
    .addProperty("total_discounts", 10.00)
    .addProperty("discounts", discounts)
    .addProperty("products", products)
    .addProperty("source", "https://braze-audio.com")
    .addProperty("metadata", new JSONObject()
        .put("order_status_url", "https://braze-audio.com/orders/67890/status")
        .put("order_number", "ORD-2024-001234")
        .put("tags", new JSONArray().put("cancelled").put("customer_request")));

Braze.getInstance(context).logCustomEvent("ecommerce.order_cancelled", properties);

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let discounts: [[String: Any]] = [
    [
        "code": "SAVE10",
        "amount": 10.00
    ]
]

let products: [[String: Any]] = [
    [
        "product_id": "632910392",
        "product_name": "Wireless Headphones",
        "variant_id": "808950810",
        "quantity": 1,
        "price": 199.98,
        "metadata": [
            "sku": "WH-BLK-PRO",
            "color": "Black",
            "brand": "BrazeAudio"
        ]
    ]
]

let properties: [String: Any] = [
    "order_id": "order_67890",
    "cancel_reason": "customer changed mind",
    "total_value": 189.98,
    "subtotal_value": 169.98,
    "tax": 14.40,
    "shipping": 5.60,
    "currency": "USD",
    "total_discounts": 10.00,
    "discounts": discounts,
    "products": products,
    "source": "https://braze-audio.com",
    "metadata": [
        "order_status_url": "https://braze-audio.com/orders/67890/status",
        "order_number": "ORD-2024-001234",
        "tags": ["cancelled", "customer_request"]
    ]
]

AppDelegate.braze?.logCustomEvent(name: "ecommerce.order_cancelled", properties: properties)

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{
  "events": [
    {
      "external_id": "user_id",
      "app_id": "your_app_identifier",
      "name": "ecommerce.order_cancelled",
      "time": "2024-01-15T10:45:15Z",
      "properties": {
        "order_id": "order_67890",
        "cancel_reason": "customer changed mind",
        "total_value": 189.98,
        "subtotal_value": 169.98,
        "tax": 14.40,
        "shipping": 5.60,
        "currency": "USD",
        "total_discounts": 10.00,
        "discounts": [
          {
            "code": "SAVE10",
            "amount": 10.00
          }
        ],
        "products": [
          {
            "product_id": "632910392",
            "product_name": "Wireless Headphones",
            "variant_id": "808950810",
            "quantity": 1,
            "price": 199.98,
            "metadata": {
              "sku": "WH-BLK-PRO",
              "color": "Black",
              "brand": "BrazeAudio"
            }
          }
        ],
        "source": "https://braze-audio.com",
        "metadata": {
          "order_status_url": "https://braze-audio.com/orders/67890/status",
          "order_number": "ORD-2024-001234",
          "tags": ["cancelled", "customer_request"]
        }
      }
    }
  ]
}

Plantillas de Canvas de comercio electrónico

Braze ha creado plantillas de Canvas prediseñadas que funcionan con los eventos recomendados de comercio electrónico, como dirigirse a clientes que iniciaron el proceso de pago pero se fueron antes de realizar su pedido. Puedes usar estos eventos para tomar decisiones informadas que mejoren el recorrido de tus usuarios personalizando la mensajería y dirigiéndote a audiencias específicas.

Consulta nuestros casos de uso de comercio electrónico dedicados para conocer más formas de usar estos eventos con plantillas de Canvas.

Campos calculados del usuario

Usamos cálculos estandarizados de campos de usuario para los siguientes campos:

• Ingresos totales = suma del valor total de pedidos realizados - suma del valor total de pedidos reembolsados
• Conteo total de pedidos = conteo de eventos distintos de pedido realizado - conteo de cancelaciones de pedido distintas
• Valor total de reembolsos = suma del valor total de pedidos reembolsados

Estos cálculos de campos de usuario también se incluyen en la pestaña Transacciones de los perfiles de usuario.

Preguntas frecuentes

¿Dónde puedo ver los datos de compra a nivel de producto?

La pestaña Transacciones del perfil de usuario muestra campos calculados de alto nivel (como ingresos totales y total de pedidos). Para ver el detalle a nivel de producto de un usuario específico, usa el Generador de consultas para consultar datos de eventos de comercio electrónico, o exporta los datos de eventos a través de Currents.

A diferencia de los eventos de compra heredados, los eventos recomendados de comercio electrónico almacenan los detalles del producto como propiedades de eventos anidados dentro del array products. Estas propiedades están disponibles en la mensajería a través de Liquid y en la segmentación a través de Extensiones de segmento.

¿Cómo segmento usuarios por un producto específico?

El segmentador te permite filtrar por el número de veces que un usuario realizó un evento de comercio electrónico. Para filtrar por propiedades específicas del producto (como product_id o product_name), usa Extensiones de segmento, que admiten el filtrado de propiedades de eventos anidados. Por ejemplo, puedes encontrar todos los usuarios que compraron el producto “SKU-123” en los últimos 90 días.

¿Cuál es la diferencia entre los eventos de compra heredados y los eventos recomendados de comercio electrónico?

Los eventos de compra heredados usan el objeto de compra de Braze y registran compras individuales de productos con un product_id y price. Los eventos recomendados de comercio electrónico (como ecommerce.order_placed) usan propiedades de eventos personalizados y capturan el contexto completo del pedido, incluyendo múltiples productos, descuentos y metadatos en un solo evento.

Con el lanzamiento de los eventos recomendados de comercio electrónico, Braze descontinuará el evento de compra heredado en el futuro. Si actualmente estás usando eventos de compra, recibirás un aviso con anticipación. Mientras tanto, puedes seguir usando los eventos de compra hasta la fecha oficial de descontinuación. Consulta el resumen de eventos recomendados para más detalles.

¿Puedo agregar propiedades personalizadas a los eventos recomendados de comercio electrónico?

Los eventos recomendados de comercio electrónico tienen un esquema definido con campos obligatorios y opcionales. Puedes incluir datos personalizados adicionales dentro del objeto metadata de cada evento. Sin embargo, las etiquetas personalizadas a nivel de pedido o campos propietarios (como canal de compra o información de tienda de comercio minorista) no son compatibles como propiedades de nivel superior. Si necesitas estos campos para la segmentación, continúa enviándolos como eventos personalizados separados junto con tus eventos de comercio electrónico.

¿Necesito incluir external_id al enviar eventos de comercio electrónico?

Depende de cómo estés enviando los eventos:

• A través del SDK: No. Cuando usas un SDK de Braze, los eventos se asocian automáticamente con el contexto del usuario actual del SDK (anónimo o identificado). No necesitas pasar un identificador de usuario con cada llamada de evento; en su lugar, puedes identificar al usuario en ese contexto usando métodos como changeUser.
• A través de la REST API (/users/track): Sí. Cada solicitud de API debe incluir un identificador de usuario, como external_id, braze_id, user_alias, email o phone, porque la API no tiene un contexto de “usuario actual”.

¿Por qué las propiedades anidadas de productos no aparecen en el menú desplegable de configuración de Recomendaciones de elementos de IA?

Al configurar las Recomendaciones de elementos de IA, el menú desplegable Nombre de la propiedad solo lista las propiedades del evento de nivel superior (como order_id, total_value y currency). Las propiedades anidadas dentro del array products (por ejemplo, products.product_id o products.variant_id) pueden no aparecer en esta lista, pero puedes escribirlas manualmente usando notación de punto en el campo. Para la mayoría de las implementaciones de comercio electrónico, Braze recomienda usar products.product_id como identificador del elemento y emparejarlo con un catálogo cuyos ID de elementos coincidan con tus valores de product_id o variant_id.

¿Por qué algunos de mis eventos de comercio electrónico no aparecen en Braze?

Si los eventos no se muestran en los perfiles de usuario o en los registros, verifica lo siguiente:

• Temporización del envío de datos del SDK: El SDK de Braze almacena datos en caché localmente y los carga periódicamente (normalmente en 10-60 segundos). Llama a requestImmediateDataFlush() después de logCustomEvent() para forzar una carga inmediata.
• Propiedades obligatorias: Los eventos de comercio electrónico tienen propiedades obligatorias. Si falta una propiedad obligatoria o tiene un tipo de datos no válido, el evento puede ser rechazado. Verifica que la carga útil de tu evento coincida con el esquema requerido.
• Precisión del nombre del evento: Los nombres de eventos de comercio electrónico distinguen entre mayúsculas y minúsculas y deben coincidir exactamente (por ejemplo, ecommerce.checkout_started, no ecommerce.checkoutStarted).