Comportamento do cliente e eventos de usuário

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// users.behaviors.CustomEvent

{
  "anonymousId" : "(required, string) [PII] Braze user ID of the user who performed this event",
  "context" : {
    "device" : {
      "model" : "(optional, string) Model of the device",
      "type" : "(optional, string) Platform of the device"
    },
    "traits" : { }
  },
  "event" : "(required, string) The event type name, as it is exported to Segment",
  "messageId" : "(required, string) Globally unique ID for this event",
  "properties" : {
    "ad_id" : "(optional, string) [PII] Advertising identifier",
    "ad_id_type" : "(optional, string) One of ['ios_idfa', 'google_ad_id', 'windows_ad_id', 'roku_ad_id']",
    "ad_tracking_enabled" : "(optional, boolean) Whether advertising tracking is enabled for the device",
    "app_group_id" : "(optional, string) API ID of the app group this user belongs to",
    "app_id" : "(optional, string) API ID of the app on which this event occurred",
    "device_id" : "(optional, string) ID of the device on which the event occurred",
    "name" : "(required, string) Name of the custom event"
  },
  "timestamp" : "(required, int) UNIX timestamp at which the event happened",
  "type" : "track",
  "userId" : "(optional, string) [PII] External ID of the user"
}

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// Install Attribution (users.behaviors.InstallAttribution)

{
  "anonymousId" : "(required, string) [PII] Braze user ID of the user who performed this event",
  "context" : {
    "device" : { },
    "traits" : { }
  },
  "event" : "(required, string) The event type name, as it is exported to Segment",
  "messageId" : "(required, string) Globally unique ID for this event",
  "properties" : {
    "app_group_id" : "(optional, string) API ID of the app group this user belongs to",
    "device_id" : "(optional, string) ID of the device on which the event occurred",
    "source" : "(required, string) The source of the attribution"
  },
  "timestamp" : "(required, int) UNIX timestamp at which the event happened",
  "type" : "track",
  "userId" : "(optional, string) [PII] External ID of the user"
}

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// Location (users.behaviors.Location)

{
  "anonymousId" : "(required, string) [PII] Braze user ID of the user who performed this event",
  "context" : {
    "device" : {
      "model" : "(optional, string) Model of the device",
      "type" : "(optional, string) Platform of the device"
    },
    "traits" : { }
  },
  "event" : "(required, string) The event type name, as it is exported to Segment",
  "messageId" : "(required, string) Globally unique ID for this event",
  "properties" : {
    "ad_id" : "(optional, string) [PII] Advertising identifier",
    "ad_id_type" : "(optional, string) One of ['ios_idfa', 'google_ad_id', 'windows_ad_id', 'roku_ad_id']",
    "ad_tracking_enabled" : "(optional, boolean) Whether advertising tracking is enabled for the device",
    "alt_accuracy" : "(optional, float) Altitude accuracy of recorded location",
    "altitude" : "(optional, float) [PII] Altitude of recorded location",
    "app_group_id" : "(optional, string) API ID of the app group this user belongs to",
    "app_id" : "(optional, string) API ID of the app on which this event occurred",
    "device_id" : "(optional, string) ID of the device on which the event occurred",
    "latitude" : "(required, float) [PII] Latitude of recorded location",
    "ll_accuracy" : "(optional, float) Accuracy of the latitude and longitude of recorded location",
    "longitude" : "(required, float) [PII] Longitude of recorded location"
  },
  "timestamp" : "(required, int) UNIX timestamp at which the event happened",
  "type" : "track",
  "userId" : "(optional, string) [PII] External ID of the user"
}

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// Purchased (users.behaviors.Purchase)

{
  "anonymousId" : "(required, string) [PII] Braze user ID of the user who performed this event",
  "context" : {
    "device" : {
      "model" : "(optional, string) Model of the device",
      "type" : "(optional, string) Platform of the device"
    },
    "traits" : { }
  },
  "event" : "(required, string) The event type name, as it is exported to Segment",
  "messageId" : "(required, string) Globally unique ID for this event",
  "properties" : {
    "ad_id" : "(optional, string) [PII] Advertising identifier",
    "ad_id_type" : "(optional, string) One of ['ios_idfa', 'google_ad_id', 'windows_ad_id', 'roku_ad_id']",
    "ad_tracking_enabled" : "(optional, boolean) Whether advertising tracking is enabled for the device",
    "app_group_id" : "(optional, string) API ID of the app group this user belongs to",
    "app_id" : "(optional, string) API ID of the app on which this event occurred",
    "currency" : "(required, string) Currency of the purchase",
    "device_id" : "(optional, string) ID of the device on which the event occurred",
    "price" : "(required, float) Price of the purchase",
    "product_id" : "(required, string) ID of the product purchased"
  },
  "timestamp" : "(required, int) UNIX timestamp at which the event happened",
  "type" : "track",
  "userId" : "(optional, string) [PII] External ID of the user"
}

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// First Session (users.behaviors.app.FirstSession)

{
  "anonymousId" : "(required, string) [PII] Braze user ID of the user who performed this event",
  "context" : {
    "device" : {
      "model" : "(optional, string) Model of the device",
      "type" : "(optional, string) Platform of the device"
    },
    "traits" : { }
  },
  "event" : "(required, string) The event type name, as it is exported to Segment",
  "messageId" : "(required, string) Globally unique ID for this event",
  "properties" : {
    "app_group_id" : "(optional, string) API ID of the app group this user belongs to",
    "app_id" : "(optional, string) API ID of the app on which this event occurred",
    "device_id" : "(optional, string) ID of the device on which the event occurred",
    "session_id" : "(required, string) UUID of the session"
  },
  "timestamp" : "(required, int) UNIX timestamp at which the event happened",
  "type" : "track",
  "userId" : "(optional, string) [PII] External ID of the user"
}

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// Session Ended (users.behaviors.app.SessionEnd)

{
  "anonymousId" : "(required, string) [PII] Braze user ID of the user who performed this event",
  "context" : {
    "device" : {
      "model" : "(optional, string) Model of the device",
      "type" : "(optional, string) Platform of the device"
    },
    "traits" : { }
  },
  "event" : "(required, string) The event type name, as it is exported to Segment",
  "messageId" : "(required, string) Globally unique ID for this event",
  "properties" : {
    "app_group_id" : "(optional, string) API ID of the app group this user belongs to",
    "app_id" : "(optional, string) API ID of the app on which this event occurred",
    "device_id" : "(optional, string) ID of the device on which the event occurred",
    "duration" : "(optional, float) Duration of the session in seconds",
    "session_id" : "(required, string) UUID of the session"
  },
  "timestamp" : "(required, int) UNIX timestamp at which the event happened",
  "type" : "track",
  "userId" : "(optional, string) [PII] External ID of the user"
}

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// Session Started (users.behaviors.app.SessionStart)

{
  "anonymousId" : "(required, string) [PII] Braze user ID of the user who performed this event",
  "context" : {
    "device" : {
      "model" : "(optional, string) Model of the device",
      "type" : "(optional, string) Platform of the device"
    },
    "traits" : { }
  },
  "event" : "(required, string) The event type name, as it is exported to Segment",
  "messageId" : "(required, string) Globally unique ID for this event",
  "properties" : {
    "app_group_id" : "(optional, string) API ID of the app group this user belongs to",
    "app_id" : "(optional, string) API ID of the app on which this event occurred",
    "device_id" : "(optional, string) ID of the device on which the event occurred",
    "session_id" : "(required, string) UUID of the session"
  },
  "timestamp" : "(required, int) UNIX timestamp at which the event happened",
  "type" : "track",
  "userId" : "(optional, string) [PII] External ID of the user"
}

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// Live Activity Push To Start Token Changed (users.behaviors.liveactivity.PushToStartTokenChange)

{
  "anonymousId" : "(required, string) [PII] Braze user ID of the user who performed this event",
  "context" : {
    "device" : { },
    "traits" : { }
  },
  "event" : "(required, string) The event type name, as it is exported to Segment",
  "messageId" : "(required, string) Globally unique ID for this event",
  "properties" : {
    "activity_attributes_type" : "(optional, string) Live Activity attribute type",
    "app_group_id" : "(optional, string) API ID of the app group this user belongs to",
    "app_id" : "(optional, string) API ID of the app on which this event occurred",
    "device_id" : "(optional, string) ID of the device on which the event occurred",
    "ios_push_token_apns_gateway" : "(optional, int) APNS gateway of the push token, only applies to iOS push tokens, 1 for development, 2 for production",
    "push_to_start_token" : "(optional, string) Live Activity push to start token",
    "push_token_state_change_type" : "(optional, string) A description of the push token state change type"
  },
  "timestamp" : "(required, int) UNIX timestamp at which the event happened",
  "type" : "track",
  "userId" : "(optional, string) [PII] External ID of the user"
}

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// Live Activity Update Token Changed (users.behaviors.liveactivity.UpdateTokenChange)

{
  "anonymousId" : "(required, string) [PII] Braze user ID of the user who performed this event",
  "context" : {
    "device" : { },
    "traits" : { }
  },
  "event" : "(required, string) The event type name, as it is exported to Segment",
  "messageId" : "(required, string) Globally unique ID for this event",
  "properties" : {
    "activity_id" : "(optional, string) Live Activity identifier",
    "app_group_id" : "(optional, string) API ID of the app group this user belongs to",
    "app_id" : "(optional, string) API ID of the app on which this event occurred",
    "device_id" : "(optional, string) ID of the device on which the event occurred",
    "ios_push_token_apns_gateway" : "(optional, int) APNS gateway of the push token, only applies to iOS push tokens, 1 for development, 2 for production",
    "push_token_state_change_type" : "(optional, string) A description of the push token state change type",
    "update_token" : "(optional, string) Live Activity update token"
  },
  "timestamp" : "(required, int) UNIX timestamp at which the event happened",
  "type" : "track",
  "userId" : "(optional, string) [PII] External ID of the user"
}

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// Push Notification Token State Changed (users.behaviors.pushnotification.TokenStateChange)

{
  "anonymousId" : "(required, string) [PII] Braze user ID of the user who performed this event",
  "context" : {
    "device" : { },
    "traits" : { }
  },
  "event" : "(required, string) The event type name, as it is exported to Segment",
  "messageId" : "(required, string) Globally unique ID for this event",
  "properties" : {
    "app_group_id" : "(optional, string) API ID of the app group this user belongs to",
    "app_id" : "(optional, string) API ID of the app on which this event occurred",
    "ios_push_token_apns_gateway" : "(optional, int) APNS gateway of the push token, only applies to iOS push tokens, 1 for development, 2 for production",
    "push_token" : "(optional, string) Push token of the event",
    "push_token_created_at" : "(optional, int) UNIX timestamp at which the push token was created",
    "push_token_device_id" : "(optional, string) Device id of the push token",
    "push_token_foreground_push_disabled" : "(optional, boolean) Foreground push disabled flag of the push token",
    "push_token_provisionally_opted_in" : "(optional, boolean) Provisionally opted in flag of the push token",
    "push_token_state_change_type" : "(optional, string) A description of the push token state change type",
    "push_token_updated_at" : "(optional, int) UNIX timestamp at which the push token was last updated",
    "time_ms" : "(optional, long) Time in milliseconds when the event happened",
    "web_push_token_public_key" : "(optional, string) Public key of the push token, only applies to web push tokens",
    "web_push_token_user_auth" : "(optional, string) User auth of the push token, only applies to web push tokens",
    "web_push_token_vapid_public_key" : "(optional, string) VAPID public key of the push token, only applies to web push tokens"
  },
  "timestamp" : "(required, int) UNIX timestamp at which the event happened",
  "type" : "track",
  "userId" : "(optional, string) [PII] External ID of the user"
}