Creating a Content Card

You can create a Content Card using the Braze platform using Campaigns.

Build Your Message

Click Create Campaign to open a new messaging wizard for your Content Card. Then, follow the flow of the messaging wizard to quickly create and launch your Content Card.

Create Your Content Card

  1. Name your Campaign something clear and meaningful.
  2. Add Teams and Tags, as necessary.
  3. Add and name as many Variants as you need for this campaign.
    • You can choose different platforms, message types, and layouts for each of your added Variants.

Step 1: Specify Your Message Types

Choose a Platform, Message Type, Layout, and Enforced Device Orientation as necessary.

Message Types

Learn more about the expected behavior and look of each of these messages on our Creative Details page, or by clicking on the linked message types in the tables.

These Content Card types are accepted by both mobile apps and web applications.

Message Type Type Description
Classic This Card has a simple layout with a bolded title, message text, and an optional image that sits to the left of the title and text. It is best to use a square image or icon with the Classic Card.
Captioned Image This Card allows you to showcase your content with copy and an attention-grabbing image!
Banner The Banner Card allows you to get creative and command attention with space for images, gifs, and other non-text based content.

Step 2: Compose a Content Card

The Compose tab allows you to edit all aspects of your message’s content and behavior.

Compose Content Card

The content of the Compose tab vary based on your chosen Message Options in the last step, but may include any of the options below:

Content Options Description
Language See our full list of available languages. Click Add Languages and select your desired languages from the provided list. This will insert liquid into your message. We recommend selecting your languages before writing your content so you can fill in your text where it belongs in the liquid.
Image Click Add Image or use an image URL. Where applicable, click Include Image or Upload Image and follow the presented instructions. Each message type and platform may have it’s own suggested proportions and requirements - be sure to check what those are before commissioning or making an image from scratch!
Pinning Check pin a card, which will display at the top of a user’s feed and cannot be dismissed by the user. If more than one card in a user’s feed is pinned, the pinned cards will display in chronological order. Cards cannot be retroactively pinned or unpinned - you must select the pin option you’d like to use before they are sent to users.
Expiration Set the specific expiration date or the days until a Card expires. All variants have identical expiration dates.
On Click Behavior For either Android, iOS, or Web:
Redirect to Web URL, Deep Link into App or None.
When your customer clicks on a presented link in the Card, your link can either lead them deeper into your app or to another site.
Title & Message Text We recommend clear and concise titles and message content. Write anything you want. There are no limits, but the faster you can get your message across and get your customer clicking - the better!

Step 3: Configure Additional Settings

Add key-value pairs to your message, if needed.

You can use key-value pairs to create categories for your Cards, create multiple Content Card Feeds, and customize how Cards are sorted.

Step 4: Build the Remainder of Your Campaign or Canvas

Build the remainder of your campaign or Canvas, see the sections below for further details on how to best utilize our tools to build in-app messages.

Choose Delivery Schedule or Trigger

Content Cards can be delivered based on a scheduled time, an action, or based on an API trigger.

You can also set the campaign’s duration and Quiet Hours in this step.

Frequency Capping does not apply to Content Cards.

Choose Target Segment

Next, you need to choose the target segment from the dropdown menu.

You’ll automatically be given a snapshot of what that approximate segment population looks like right now.

Keep in mind that exact segment membership is always calculated just before the message is sent.

Choose Conversion Events

Braze allows you to track how often users perform specific actions (Conversion Events) after receiving a campaign.

You have the option of allowing up to a 30-day window during which a conversion will be counted if the user takes the specified action.


After you’ve finished building the last of your campaign, review it’s details, test it, then send it!

Things to Know

The following capabilities are not yet supported for Content Cards:

  • Connected Content
  • Vouchers
  • Frequency Capping
  • Re-ordering Content Cards from the Braze UI
  • Post-launch Edits
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