Message Step

Message Steps allow you to add a standalone message where you want in your Canvas flow.

Create a Message Step

Canvas Message Step

To create a Message Step, add a step to your Canvas. Then, use the drop-down at the top of the new step to select Message.

With a Message Step, all users who enter the step advance to the next step when any one of the following conditions is met:

  • Any message is sent
  • A message is not sent because the user is not reachable with a channel
  • A message is not sent because it is frequency capped
  • A message is not sent because it is aborted

Canvas Message Step

The Message Step also includes settings for Intelligent Delivery and Quiet Hours overrides.

The Message Step allows you to enable Intelligent Timing with a fallback option when a user’s profile does not have enough data to calculate an optimal time. Select Using Intelligent Timing in Delivery Settings. Here, you can select either the most popular time or a specific fallback time.

If Quiet Hours are enabled, the Message Step also allows you to override this setting.

Canvas Message Step

Analytics

Metric Description
Entries The number of times the step has been entered. If your Canvas has re-eligibility and a user enters a Message Step twice, two entries will be recorded.
Proceeded to Next Step The number of entries that proceeded to the next step in the Canvas.
Sends The total number of messages the step has sent. If your Canvas re-eligibility and a user enters a Message Step twice, two entries will be recorded.
Unique Recipients The number of users who have received messages from this step.
Primary Conversion Event The number of times a defined event occurred after interacting with or viewing a received message from a Braze campaign. You define this event when building the campaign.
Revenue The total revenue in dollars from campaign recipients within the set primary conversion window.

Canvas Message Step

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