Service Provider (SP) Initiated Login

Requirements

Upon setup, you will be asked to provide a Sign-On URL and an Assertion Consumer Service (ACS) URL.

Requirement	Details
Sign-On URL	https://<SUBDOMAIN>.braze.com/sign_in For the subdomain, use the coordinating subdomain listed in your Braze instance URL. For example, if your instance is US-01, your URL is https://dashboard-01.braze.com. This means that your subdomain will be dashboard-01.
Assertion Consumer Service (ACS) URL	https://<SUBDOMAIN>/auth/saml/callback For some IdPs, this can also be referred to as the Reply URL, Entity ID, Audience URL, or Audience URI.

Configure Your Identity Provider

First, you must setup Braze as a Service Provider (SP) in your Identity Provider (IdP) with the information below.

In addition, you’ll need to setup SAML attribute mapping.

SAML Attribute	Required?	Accepted SAML Attributes
email	Required	email mail http://schemas.xmlsoap.org/ws/2005/05/identity/claims/email
first_name	Optional	first_name firstname firstName http://schemas.xmlsoap.org/ws/2005/05/identity/claims/first_name
last_name	Optional	last_name lastname lastName http://schemas.xmlsoap.org/ws/2005/05/identity/claims/last_name

Configure Braze

Once you have setup Braze within your IdP, they will provide a Target URL and x.509 certificate which you will input into your Braze account.

After your Account Manager has enabled SAML SSO for your account, go to Company Settings > Security Settings and toggle the SAML SSO section to ON.

On this page, you, input:

Requirement	Details
SAML Name	This will appear as the button text on the login screen. This is typically your IdP name, like “Okta.”
Target URL	This is provided after setting up Braze within your IdP. Some IdPs reference this as the SSO URL or SAML 2.0 Endpoint.
Certificate	The x.509 certificate is provided by your IdP.

When you save your Security Settings and log out, you should now be able to sign in with your IdP.

Create and Enable a Braze API Key for IdP Login (Optional)

To enable IdP initiated login, you will first need to create an API Key in Developer Settings > API Settings.

Input the generated API Key as the RelayState parameter within your IdP, which will be used to identity which company the user is trying to log into.