Time-Based Functionalities for Canvas
This reference article covers time-based functionalities for Canvas to assist with strategies, troubleshooting, and to answer common questions.
|Send message immediately after the user receives the previous step, or if this is the first step, immediately after the user enters the Canvas.||N/A|
Send after X days
|Send message after a delay. You can specify a delay in seconds, minutes, hours, days, or weeks.||N/A|
Send on the next [day of the week] at X time
|Send message on the next specified day of the week, at a selected time of day.||Select between user’s local time or company time|
For example, suppose you select “Send on the next Saturday at 3:15pm”. If a user enters the Canvas on a Saturday, they would receive that message on the next Saturday in 7 days. If they enter on a Friday, the next Saturday would be in 1 day.
Send in X calendar days at Y time
|Send message in a specific number of days at a specified time.||Select between user’s local time or company time|
Canvas calculates the delay as
day of the week +
calendar days, then adds the
time. For example, suppose a Canvas step is sent on Monday at 9pm, and the next step is scheduled to “Send in 1 day at 9am”. That message will be delivered on Tuesday at 9am, because the Canvas calculates the delay as
1 calendar day, then adds on
|Braze calculates the optimal send time based on a statistical analysis of your user’s past interactions with your messaging (on a per channel basis) and app. Learn more.||If you select a specific time as your fallback, this will be sent in the user’s local time.|
Global Frequency Capping
|Limit how many times each user should receive the Canvas within a certain time frame, which can be measured in minutes, days, weeks (7 days), and months. Learn more.||User’s local time. If a user’s time zone isn’t set, this will fall back to company time zone.|
Frequency capping is based on calendar days, not a 24-hour period. This means that you could set up a frequency capping rule of sending no more than one campaign a day, but if a user receives a message at 11pm in their local time, they can still receive another message an hour later (on midnight the next calendar day).