Of marketing executives feel implementing stricter data rules will put their companies at a competitive advantage
Of US adults expect brands to let them know what data has been collected on them
Of marketing executives list lack of legal clarity as a barrier to implementing stricter privacy practices
Increased 90-day retention with cross-channel messaging
Financial startups are making messages more valuable by leveraging in-product and out-of-product channels together
Greater customer lifetime value with cross-channel messaging
Lean on a single channel and your brand risks missing the opportunity to meet consumers where they are
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