Okta connects any person with any application on any device. It’s an enterprise-grade, identity management service, built for the cloud, but compatible with many on-premises applications. With Okta, IT can manage any employee’s access to any application or device.


  • Okta must be turned on for your account. Reach out to your Braze Account Manager to have this turned on.
  • You must have admin privileges for both Okta and Braze.

Step 1: Configure Braze

  1. Log into your Braze account using an admin account.
  2. Click on the drop down from your user name in the upper right corner, select Company Settings.
  3. Select the Security Settings tab.
  4. Turn on the SAML SSO switch.
  5. Enter the SAML Name which will appear as the button text on the login screen. This is typically your IdP name.
  6. Enter the Target URL with the Embed Link from the Okta Admin Dashboard.
  7. Enter the Certificate with the Certificate you downloaded from the Okta Admin Dashboard (open the file, copy, and paste).
  8. Click Save Changes at the bottom of the page.

Step 2: Enable the IdP-initiated Flow

Create your Braze API Key with sso.saml.login permission enabled.

SSO Set Up

Step 3: Configure Okta

  1. In Okta, select the Sign On tab for the Braze SAML app, then click Edit.
  2. Enter your Braze API Key value from the previous step into the Default Relay State: field.
  3. Click Save.

You should now be able to log into Braze using Okta!

New Stuff!