Create iOS Rich Notifications

Rich Notifications allow for more customization in your push notifications by adding additional content beyond just copy. Android notifications have included images in push notifications for some time now, messaged as an ‘Expanded Notification Image’. Starting with iOS 10, your customers will be able to receive iOS push notifications that include gifs, images, videos, or audio.

Rich Not Blog


  • To ensure your app can send rich notifications, please follow these instructions here, as your developer will need to add a service extension to your app.
  • You should also reference Apple’s documentation for media limitations and specs.
    As of January 2020, iOS Rich Push notifications can handle images 1038x1038 as long as they are under 10MB, but we recommend using as small a file size as possible.
    In practice, sending large files can cause both unnecessary network stress and make download timeouts more common.
  • iOS will scale images to fit in the screen and will scale Rich images for the active/locked view.
  • File types that we currently support for direct uploading within our dashboard include jpg, png, or gif. These files can also be entered into the templatable URL field along with these additional file types: aif, m4a, mp3, mp4, or wav.

Setting Up Your iOS Rich Notification

Step 1: Create a Campaign

Follow the campaign steps you normally do to compose a push notification for iOS. You will be using the same composer that you use for setting up push notifications that do not contain rich content.

Step 2: Add Media

Add your image, gif, audio, or video file in the ‘Rich Notification Asset’ field in the composer of the message. Please reference the above requirements on how to add your content files.

Add Image

You can also limit this message to only send to users who have a device that runs on iOS 10. For users who have not upgraded to iOS 10, it will appear as text-only notifications without the rich content if you leave the box below unchecked.

iOS 10 Checkbox

Step 3: Continue Creating Your Campaign

Once your rich notification content is uploaded to the dashboard, you can simply continue scheduling your campaign the way you always do.

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