Optimize Onboarding
Greet new customers with seamless, personalized onboarding flows.
Break the ice using the power of cross-channel messaging
Hinge combined creative campaign ideas and data-focused experimentation to discover which actions encouraged users to form real connections—like going on first dates!—and used those insights in Braze-powered campaigns that saw their click-through rates soar by 200%.
Personalized first impressions matter most
HBO Max leaned on segmentation, triggered cross-channel messages, and effective customer journey management to power a rich, individually customized onboarding flow. The result? A 3,000% higher subscription rate than a one-size-fits-all onboarding approach.
Christine Miller
Director of Campaign Management at HBO MaxPersonalize onboarding journeys to boost engagement and drive action
Hosco used Braze Canvas to create personalized, multi-path customer journeys to smooth the onboarding flow and nudge users to complete important first steps, like finishing their profiles. Their efforts resulted in a 54% jump in click-to-open rates and 10,000 new job applications from users.
Create onboarding journeys that drive revenue
Through unifying their customer engagement tools, adding new channels, and better leveraging user data, U.S. Soccer was able to deploy a user experience onboarding journey that increased paid subscriptions by 43%.
Why customer engagement matters for optimizing onboarding
3X
Longer customer retention when they receive messages from your brandSending your users welcome messaging can be the difference between building a strong relationship and watching them walk out the door80%
Of brands execute campaigns across multiple customer engagement channelsAs consumers jump from one platform to the next, effective brands know the impact of engaging users from web to mobile and beyond94%
Higher customer lifetime value when brands engage users across multiple channelsFor truly top-flight onboarding outcomes, there’s no substitute for seamless messaging across channelsCheck out the resources
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