Optimize Onboarding


Greet new customers with seamless, personalized welcome flows

  • Mercari
  • Intuit
  • Etsy
  • The Guardian
  • HBO
  • Delivery Hero

Break the ice using the power of cross-channel messaging

Product Feature

Mobile Push Notifications

Hinge combined creative campaign ideas and data-focused experimentation to discover which actions encouraged users to form real connections—like going on first dates!—and used those insights in Braze-powered campaigns that saw their click-through rates soar by 200%.
See Hinge's Story
Hinge logo and push notification prompts

Personalized first impressions matter most

Product Feature

Canvas

Mobile Push Notifications

HBO Max leaned on segmentation, triggered cross-channel messages, and effective customer journey management to power a rich, individually customized onboarding flow. The result? A 3,000% higher subscription rate than a one-size-fits-all onboarding approach.
See HBO Max's Story
HBO Max logo and onboarding rich push notification

“We're really just trying to connect as much to behavior as we are to the actual content that viewers are watching and find out where the two shall meet. And then we have to power everything through Braze to keep it all under the same roof, which just gives us much better visibility.”


Christine Miller
Director of Campaign Management at HBO Max

Personalize onboarding journeys to boost engagement and drive action

Product Feature

Liquid Personalization

Canvas

Mobile Push Notifications

In-App Messages

Hosco used Braze Canvas to create personalized, multi-path customer journeys to smooth the onboarding flow and nudge users to complete important first steps, like finishing their profiles. Their efforts resulted in a 54% jump in click-to-open rates and 10,000 new job applications from users.
See Hosco's Story
Hosco logo and screenshot of onboarding email

Rev up retention—and revenue

Product Feature

Email

In-App Messages

Web Push

To bolster its onboarding and lifecycle messaging, IBM rolled out personalized, relevant messaging across channels. Partnering with Braze led to open and click-through rates that are 75% and 140% higher than industry averages.
See IBM's Story
IBM logo and screenshot of onboarding email

Why customer engagement matters for optimizing onboarding

3X

Longer customer retention when they receive messages from your brand


Sending your users welcome messaging can be the difference between building a strong relationship and watching them walk out the door

80%

Of brands execute campaigns across multiple customer engagement channels


As consumers jump from one platform to the next, effective brands know the impact of engaging users from web to mobile and beyond

94%

Higher customer lifetime value when brands engage users across multiple channels


For truly top-flight onboarding outcomes, there’s no substitute for seamless messaging across channels