Understanding the impact of your engagement strategy is critical in informing your iteration and optimization of your communications with your users. To ensure that this valuable engagement data is tightly integrated with the rest of your operations, the Braze platform tracks a wide array of event data from your integration for analysis, retargeting, and other use-cases elsewhere within your own systems.
To access this data for analysis, we recommend our Currents tool, a simple way to stream continuously updating data in a seamless circuit. Use Currents to send event data to one of our many data partners and begin using your data more intelligently sooner than you think!
Currents allows you to…
- Send Braze event data into a data warehouse or to one of our analytics partners for detailed analysis.
- Export Braze event data in a continuous stream to power business intelligence tools, machine learning algorithms, and more.
- Route Braze event data to a variety of other systems using Segment or mParticle.
- There’s so much more you can do with event data, accessed by Currents. Trust us - we use Currents, too!
Currents are already included in some of our pro- and enterprise-level packages. If you’re interested in adding it to your plan, reach out to your account manager for access.
From there, your account manager and our data specialists will assist in your Currents set up and integration.
Currents come included with certain Braze packages. Please contact your Customer Success Manager or open a support ticket if you want access.