Four Canvas Outlines
update:
The Entry Steps displayed in each of these outlines shows a previous version of the Canvas Entry Step. For more on the new version of the Entry Step and the Entry Wizard, see the Create a Canvas page.
Onboarding - Restaurant Reservation Example
- What: Onboarding users to their first reservation
- When: Triggered at session start
- Who: All New Customers
- Why: Perform custom event “completed reservation”
- Where: Push, Email
- How: Channel, Content (test)
Upsell - Music Streaming Example
- What: Upgrading active freeloaders to basic premium subscription
- When: Triggered after custom event of “milestone - 3 hours music streamed”
- Who: All Active, but free customers
- Why: Perform custom event: visit pricing page
- Where: Push, Email, Webhook
- How: Content, Discount
Cart Abandonment - Clothing Retail Example
- What: Reminding customers of incomplete purchases
- When: Triggered after custom event of “abandoned cart”
- Who: All registered customers
- Why: Make purchase
- Where: Push, Email
- How: Channel, Trigger (test)
Holiday Travel - Airline
- What: Educate customers on resources and prime them for good flight and airport experiences.
- When: Scheduled daily until January 1st
- Who: Customers booked for travel in two days with the app
- Why: Session Start
- Where: Push
- How: Channel, Cadence (test)
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