Four Canvas Outlines

Onboarding - Restaurant Reservation Example

• What: Onboarding users to their first reservation
• When: Triggered at session start
• Who: All New Customers
• Why: Perform custom event “completed reservation”
• Where: Push, Email
• How: Channel, Content (test)

Upsell - Music Streaming Example

• What: Upgrading active freeloaders to basic premium subscription
• When: Triggered after custom event of “milestone - 3 hours music streamed”
• Who: All Active, but free customers
• Why: Perform custom event: visit pricing page
• Where: Push, Email, Webhook
• How: Content, Discount

Cart Abandonment - Clothing Retail Example

• What: Reminding customers of incomplete purchases
• When: Triggered after custom event of “abandoned cart”
• Who: All registered customers
• Why: Make purchase
• Where: Push, Email
• How: Channel, Trigger (test)

Holiday Travel - Airline

• What: Educate customers on resources and prime them for good flight and airport experiences.
• When: Scheduled daily until January 1st
• Who: Customers booked for travel in two days with the app
• Why: Session Start
• Where: Push
• How: Channel, Cadence (test)