How to Create an Email Template

Email messages are great for delivering content to the user on their terms. They are also wonderful tools to re-engage users who may have even uninstalled your app. The Braze dashboard has an email template editor that allows you to create custom-tailored, eye-catching emails and save them for later use in campaigns. You can also upload your own HTML Email Template.

Step 1: Navigate to the Email Template Editor

Click on the Templates & Media tab under Engagement in the navigation bar; this will open to the Email Template Gallery.

Step 2: Create or Choose a Template

Now, you can create a new template or edit an existing template (plain or mobile responsive). If you’d like to create a new template, then you can choose from Braze’s predesigned templates, or you can choose to create a new layout.

New Template

Step 3: Customize Your Template

You can write your message within the rich-text editor or optionally flip over to our HTML editor to customize your content.

Braze will add a footer with an unsubscribe link at the bottom of your email by default. You can customize this footer in the Email Settings tab of the Manage Settings page. For more information, please read our custom footer documentation.

If you want to see how your email looks before sending it out to your users, you can send a test email to an address of your choosing through the Settings tab in the top right corner.

Enter Email Template Editing

E-Mail Template Editor Guide

Our editor supports HTML Autocomplete triggered by the ‘Tab’ key. This feature should be used on naked HTML tags. For example, the use of tab on head will result in:

  <meta http-equiv="content-type" content="text/html; charset=utf-8" />

  <title>`substitute(Filename('', 'Page Title'), '^.', '\u&', '')`</title>


Step 4: Check for Email Errors

The new Email Editor will call out problems before you save. Here’s a list of errors that are accounted for in our editor:

Step 5: Save Your Template

Be sure to save your template by clicking the “Save Template” button in the bottom right corner of the editor. You’re now ready to use this template in any campaign you choose.

Edits made to an existing template will not be reflected in campaigns that were created using previous versions of that template.

Using Your Templates in API Campaigns

To use your email for an API campaign, you need an email_template_id, which can be found at the bottom of any Email Template created in Braze.

Save Template

Managing Email Templates

You can duplicate and archive email templates! Learn more about creating and managing templates and creative content in Templates & Media.

New Stuff!