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Product Feature

Braze Fall 2021 Product Launch: Build a Data Foundation for Your Personalization

To get the most out of their marketing programs, brands need to ensure that they’re building their customer engagement efforts on a foundation of reliable, real-time data. Thankfully, the new and improved features included in the Braze Fall 2021 product launch make it possible to lay that foundation and future-proof your customer engagement efforts so you can handle whatever is thrown your company’s way.

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Braze Blog

SMB

For SMB Brands, More Messaging Channels Means More Impact

By Brendan O'Connor

Customer Insights Analyst, Braze — Braze

Dec 17, 2021 —

We decided to take a data-focused look at SMB brands and how they can make the most of their customer engagement efforts. We’ve found that SMBs often work with limited time and resources, so we wanted to share some insights to help them thrive. Our biggest takeaway? That SMB brands should seriously consider leveraging more messaging channels to reach their customers effectively.

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