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Thought leadership, tips, and tricks for world-class customer engagement

Featured Stories
Data-Driven Personalization Heralds a New Era of eCommerce with Braze and Shopify
blog5 min read

Data-Driven Personalization Heralds a New Era of eCommerce with Braze and Shopify

March 01, 2024
The Definitive Guide to Behavioral Segmentation
blog18 min read

The Definitive Guide to Behavioral Segmentation

April 17, 2025
What is first-party data?
blog18 min read

What is first-party data?

April 17, 2025
Articles
Discover the most recent marketing insights.
April 2025 Bonfire Marketer of the Month: Neighborly’s Kayla Upton
blog9 min read

April 2025 Bonfire Marketer of the Month: Neighborly’s Kayla Upton

Emily Calderon
April 16, 2025
What is cross-channel marketing and why does it matter to your business?
blog17 min read

What is cross-channel marketing and why does it matter to your business?

Team Braze
April 15, 2025
How Braze Feature Flags Can Support A/B Testing and Experimentation
blog8 min read

How Braze Feature Flags Can Support A/B Testing and Experimentation

Benjamin Kasman
April 11, 2025
Case Studies
Read how brands are achieving their biggest milestones
BandLab Uses Cross-Channel Strategy to Drive Memberships
case study5 min read

BandLab Uses Cross-Channel Strategy to Drive Memberships

How Erewhon Fuels Growth With Braze
case study7 min read

How Erewhon Fuels Growth With Braze

e.l.f. Drives Business Growth With the Power of Braze
case study7 min read

e.l.f. Drives Business Growth With the Power of Braze

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Reports & Guides
Read how brands are achieving their biggest milestones
Getting Started with WhatsApp
guide

Getting Started with WhatsApp

Engagement Illuminated: Data and Reporting Best Practices
guide

Engagement Illuminated: Data and Reporting Best Practices

EMEA Customer Engagement Review 2025
guide

EMEA Customer Engagement Review 2025

Videos
Read how brands are achieving their biggest milestones
Braze x Shopify
video

Braze x Shopify

March 01, 2024
Sportsbet: Personalized Messages at Scale
video

Sportsbet: Personalized Messages at Scale

March 01, 2024
Dabble: Flexible customer journey orchestration with Braze
video

Dabble: Flexible customer journey orchestration with Braze

March 01, 2024
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