Reporting & Analytics

In-App Message Analytics Glossary

To see the meanings of all in-app message metrics, check the Metrics Glossary.

Reporting in Campaigns

Campaigns will deliver your reports in a series of blocks. You may see more or less than those listed in the tabs below, but each has their own useful purpose.

Campaign Details

The Campaign Details analytics block will give you a high-level overview of the entire in-app message campaign.

In-App_Message_Campaign_Details

Message Performance

This block will define the messages performance on multiple levels (by Variant, Audience %, Unique Impressions, Impressions, Body Clicks, Button Clicks, Revenue, Primary Conversions, and more!). Click on the to view your message.

In-App_Message_Message_Performance

Historical Performance

This block allows you to see the message’s performance over a set time period on a timeline.

In-App_Message_Historical_Performance

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