Reporting & Analytics
To see the meanings of all Content Cards metrics, check the Metrics Glossary.
Content Card Metrics
- Recipients: The number of users who have received a Content Card which received at least one impression.
- Impressions: The number of times a Content Card was visible and on-screen.
- Clicks: The number of times a user has clicked the CTA Link of a Content Card.
- Dismissals: The number of times a user has swiped away or clicked to dismiss a Content Card.
To measure the impact of an individual Content Card, a Control Group can be added to an A/B Test.
The Campaign Details Analytics Block (located above the Performance table) will not include metrics from the Control Group variant.
Reporting in Campaigns
Campaigns will deliver your reports in a series of blocks. You may see more or less than those listed in the tabs below, but each has their own useful purpose.
The Campaign Details analytics block will give you a high-level overview of the entire Content Card campaign.
This block will define the messages performance on multiple levels (by Variant, Audience %, Unique Impressions, Impressions, Body Clicks, Button Clicks, Revenue, Primary Conversions, and more!). Click on the to view your message.
This block allows you to see the message’s performance over a set time period on a timeline.
Conversion Event Details
This block will show you the performance of your conversion events for an individual Content Card.