Reporting & Analytics

To see the meanings of all Content Cards metrics, check the Metrics Glossary.

Content Card Metrics

  • Recipients: The number of users who have received a Content Card that received at least one impression.
  • Impressions: The number of times a Content Card was visible and on-screen.
  • Clicks: The number of times a user has clicked the CTA Link of a Content Card.
  • Dismissals: The number of times a user has swiped away or clicked to dismiss a Content Card.

Control Groups

To measure the impact of an individual Content Card, a Control Group can be added to an A/B Test.

The Campaign Details Analytics Block (located above the Performance table) will not include metrics from the Control Group variant.

Reporting in Campaigns

Campaigns will deliver your reports in a series of blocks. You may see more or less than those listed in the tabs below, but each has its own useful purpose.

Campaign Details

The Campaign Details analytics block will give you a high-level overview of the entire Content Card campaign.


Message Performance

This block will define the messages performance on multiple levels (by Variant, Audience %, Unique Impressions, Impressions, Body Clicks, Button Clicks, Revenue, Primary Conversions, and more!). Click on the to view your message.


Historical Performance

This block allows you to see the message’s performance over a set time period on a timeline.


Conversion Event Details

This block will show you the performance of your conversion events for an individual Content Card.


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