Reporting & Analytics

To see the meanings of all Content Cards metrics, check the Metrics Glossary.

Reporting in Campaigns

Campaigns will deliver your reports in a series of blocks. You may see more or less than those listed in the tabs below, but each has their own useful purpose.

Campaign Details

The Campaign Details analytics block will give you a high-level overview of the entire in-app message campaign.

CC_Campaign_Details

Message Performance

This block will define the messages performance on multiple levels (by Variant, Audience %, Unique Impressions, Impressions, Body Clicks, Button Clicks, Revenue, Primary Conversions, and more!). Click on the to view your message.

CC_Message_Performance

Historical Performance

This block allows you to see the message’s performance over a set time period on a timeline.

CC_Historical_Performance

Conversion Event Details

This block will show you the performance of your conversion events for an individual Content Card.

CC_Conversion

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