Improve Acquisition

Grab attention and engage customers with targeted messaging

  • Dominos
  • HBO
  • Delivery Hero
  • Intuit
  • The Guardian
  • Etsy
  • Mercari

Cut through the noise and inspire action

Product Feature

Mobile Push Notifications

To keep fans engaged when the pandemic suspended live auto racing, NASCAR created a virtual racing series. In partnering with Braze on a rich push notification campaign, they were able to keep racing front of mind and drive a 40% conversion rate.
See NASCAR's Story
NASCAR logo and rich push notification

“When we temporarily replaced live racing with virtual events, we had to win over fans who were missing their favorite form of entertainment. By using Braze and rich push notifications, we won their attention. We’re using the same strategy to keep fans up to date on the comeback of live racing events.”

Pat DeCola
Manager, Digital Editorial at NASCAR

Sign up new subscribers to extend your channel reach

Product Feature

SMS

Sweetgreen used Braze-powered SMS with customized promotion codes to entice customers to order food through the app instead of outside delivery services, allowing them to add more than 10k new SMS subscribers.
sweetgreen logo and SMS message exchange with customer

“Braze has greatly improved our ability to leverage channel communications tailored to our customers’ preferences. The ability to quickly set up cohesive, multi-step, and multi-channel journeys has significantly reduced our campaign launch time and accelerated speed to optimization.”

Kenneth Lee
Manager of CRM operations at sweetgreen

Build referral programs that work

Product Feature

Email

In-App Messages

Mobile Push Notifications

App-based logistics platform GOGOX used Braze to built out a referral program that decreased cost per install by up to 63% while increasing retention rate by 2X.
See GOGOX's Story
See all

2021 Global Customer Engagement Review

Braze 2021 Global Customer Engagement Review cover

13%

Greater retention in the first month when users are messaged on multiple channels

25%

More users make purchases when both inside-the-app and outside-the-app messages are used

94%

Increased customer lifetime value when brands engage users on multiple channels

Why customer engagement matters for acquisition

26%

Of global consumers have tried at least one new brand during the pandemic


Meanwhile, 95% say they’re very or somewhat likely to buy from one of those new brands in the future

62%

Increase in mobile acquisition during the pandemic


Not only are today's consumers adapting to digital, a large number of them are first engaging with brands on mobile channels

10X

More likely to make a purchase if a user was acquired via mobile


Acquisition source matters when it comes to new users—make sure you have a strategy to keep them engaged across the web, mobile and beyond

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