Improve Acquisition

Grab attention and engage customers with targeted messaging

  • Dominos
  • HBO
  • Delivery Hero
  • Intuit
  • The Guardian
  • Etsy
  • Mercari

Cut through the noise and inspire action

Product Feature

Mobile Push Notifications

To keep fans engaged when the pandemic suspended live auto racing, NASCAR created a virtual racing series. In partnering with Braze on a rich push notification campaign, they were able to keep racing front of mind and drive a 40% conversion rate.
See NASCAR's Story
NASCAR logo and rich push notification

“When we temporarily replaced live racing with virtual events, we had to win over fans who were missing their favorite form of entertainment. By using Braze and rich push notifications, we won their attention. We’re using the same strategy to keep fans up to date on the comeback of live racing events.”

Pat DeCola
Manager, Digital Editorial at NASCAR

Sign up new subscribers to extend your channel reach

Product Feature


Sweetgreen used Braze-powered SMS with customized promotion codes to entice customers to order food through the app instead of outside delivery services, allowing them to add more than 10k new SMS subscribers.
See sweetgreen's Story
sweetgreen logo and SMS message exchange with customer

“Braze has greatly improved our ability to leverage channel communications tailored to our customers’ preferences. The ability to quickly set up cohesive, multi-step, and multi-channel journeys has significantly reduced our campaign launch time and accelerated speed to optimization.”

Kenneth Lee
Manager of CRM operations at sweetgreen

Build referral programs that work

Product Feature


In-App Messages

Mobile Push Notifications

App-based logistics platform GOGOX used Braze to built out a referral program that decreased cost per install by up to 63% while increasing retention rate by 2X.
See GOGOX's Story

2023 Global Customer Engagement Review


Greater 90-day retention rates when users are messaged on multiple channels


Average increase in purchases per user for each additional messaging channel used

Why customer engagement matters for acquisition


Of global consumers have tried at least one new brand during the pandemic

Meanwhile, 95% say they’re very or somewhat likely to buy from one of those new brands in the future


Increase in mobile acquisition during the pandemic

Not only are today's consumers adapting to digital, a large number of them are first engaging with brands on mobile channels


More likely to make a purchase if a user was acquired via mobile

Acquisition source matters when it comes to new users—make sure you have a strategy to keep them engaged across the web, mobile and beyond