Maximize the value of your data.
From easy integrations to performance at scale, Braze provides the tools to get up and running quickly. Give cross-functional teams self-serve access to data—so that technical teams can focus on building what matters.
The Braze advantage for Engineers
Easy to get started
Directly integrate with your data warehouse, digital properties, backend systems, and other software investments.
All-in-one data foundation
Bring your relational and non-relational data together to enable insights and action for your cross-functional teams.
Performance at scale
Use our patented stream processing architecture to get a full picture of behaviors and preferences in real time.
Secure and reliable
We keep your data safe, scale to match your growth, and are there for you on the busiest days of your year.
One platform for better customer engagement.
Hear from brands who are saving engineering time and using Braze to optimize their tech stack.
SimpliSafe integrates multiple systems into one centralized platform, enabling quicker data access, greater personalization, and accelerated time-to-market for new channels.
Integrate easily
Unify your data sources.
Synchronize nested customer attributes, events, purchases, predictive data, and more from your source of truth, or, use zero-copy data to build segments directly from your data warehouse.
Easily integrate, customize, and amplify your customer engagement with out-of-the-box APIs and turnkey technology partner integrations.
Continuously stream campaign performance, customer behaviors, cross-channel interactions, and more back to your tech stack in real-time.
Seamlessly ingest data from any third-party system including data warehouses, CDPs, and cloud storage to boost customer engagement. Use high-performance REST APIs to track users, send messages, export data, and more.
AI for Growth
Build what matters.
Provide direct, secure, and user-friendly access to warehouse data in real time without copying the data from one location to another.
Stay up to date with the latest messaging options in every platform. Easily consolidate user data to power personalized push notifications, in-app messages, and Content Card messaging channels.
Integrate real-time and historical customer data to empower marketers in crafting precise audiences and delivering highly relevant experiences.
Integrate easily
Improve performance and maintain data integrity.
Employ our patented real-time, event-driven stream processing architecture to instantly update customer profiles, segments, trigger messages, and conversions.
Manage the volume and throughput of customer engagement with advanced delivery controls.
Manage communications globally to reach your entire customer base instantly, and easily plan for peak times.
Secure and reliable
Build trust with every interaction.
Safeguard your customer data and engagements with advanced security measures and industry-leading user management capabilities.
Tightly control who has access to your Braze environment with IP allowlisting, role-based access control, audit logs, SSO integration and more.
A real-time data streaming model means you can scale instantly to accommodate peak engagement.
Ready to get started?
Explore our Documentation
Learn more about how Braze powers superior customer engagement—from data unification and activation, to seamlessly sharing valuable engagement data to all of your business-critical tools.
Ingesting data into Braze
Gain a deeper technical understanding of how data is ingested into the Braze platform.
Drive creativity with data
Optimize your tech stack to effectively access and activate customer data. Then, explore how to leverage it to create a more beneficial self-serve approach.