Braze for Engineering
Save time and resources with the most flexible customer engagement platform for data activation
Simplify Data Integration
Get up and running faster by ingesting any customer data from any source, no matter how it's structured.
Connect to your data warehouse: Sync nested customer attributes, events, purchases, predictive data, and more directly from your source of truth in a matter of clicks.
Tap into multiple integrations: Easily collect customer data using modern SDKs, robust APIs, and 100+ turnkey technology partner integrations.
Create a data flywheel: Programmatically stream real-time campaign performance, customer behaviors, cross-channel interactions, and more back to your tech stack.
Empower Teams With Rich Data
Give your marketing stakeholders the ability to personalize customer experiences with immediate access to both real-time and historical data.
Ensure data freshness: Immediately update customer profiles, segments, trigger criteria, and conversions using a patented real-time, event-based stream processing architecture.
Build a complete data foundation. Allow marketers to build precise audiences and create more relevant experiences by marrying real-time and historical (noSQL and SQL) customer data with product catalog information and cross-channel interactions.
Activate data in messaging: Dynamically embed personalized content, computed values, product catalog data, and more into any message on any channel at send time.
Maintain Performance at Scale
Reliably send messages that add real value, no matter the size of your customer base, message volume, or send times.
Reach customers at any scale: Braze is designed to handle any global scale, ensuring you can send communications to your entire customer base at a moment’s notice or plan a series of messages at the busiest time of the year.
Handle performance with rate limiting and throttling: Control the number of users who enter a given customer journey and are sent certain messages to prevent overloading internal servers.
Braze allows us to scale up near-instantaneously to successfully process even our largest campaigns.
Senior Software Engineer, Quizlet
Certified & Compliant
We hold ourselves to high standards for privacy and security. Trusted by the financial services industry, health care companies, and the Fortune 500, Braze has ISO 27001 certification, performs annual SOC II Type II audits, is HIPAA-compliant and complies with global privacy laws such as GDPR and CCPA.
Data Integration Guide
Learn how your marketing and technical teams can meet this challenge head on and activate your data to drive revenue, reduce costs, decrease tech debt, while improving operational efficiencies across your organization.
Our Product, Design, and Engineering teams share how they built the Braze platform from the ground up.
How Braze Worked Across Teams to Build a Support Portal
May 10, 2023
By Molly Lisenco
VP, Global Technical Support, Braze
How Braze Overcame Infrastructure Challenges to Launch Content Cards at Scale
Feb 24, 2023
By Chris Haines
Senior Software Engineer, Platforms & Channels, Braze
Reinventing Orchestration: How Braze Built Our Canvas Flow Customer Journey Tool
Feb 10, 2023
By Steven Camiña
Group Product Manager, Braze