Azure Active Directory

This article will walk you through how to set up Azure AD sign-on capabilities with Braze.

Azure Active Directory (Azure AD) is Microsoft’s cloud-based identity and access management service, which helps your employee’s sign in and access resources. You can use Azure AD to control access to your apps and your app resources, based on your business requirements.


Upon setup, you will be asked to provide a sign-on URL and an Assertion Consumer Service (ACS) URL.

Requirement Details
Sign-On URL https://<SUBDOMAIN>
For the subdomain, use the coordinating subdomain listed in your Braze instance URL. For example, if your instance is US-01, your URL is This means that your subdomain will be dashboard-01.
Assertion Consumer Service (ACS) URL https://<SUBDOMAIN>/auth/saml/callback
For some IdPs, this can also be referred to as the Reply URL, Audience URL, or Audience URI.
Entity ID braze_dashboard

Service Provider (SP) initiated login within Azure AD

Step 1a: Go to the Azure Active Directory

Go to the Azure Portal and click Azure Active Directory in the left navigation panel. Azure_AD1

Step 1b: Find applications

Navigate to Enterprise Applications, then select All applications. Azure_AD2

Step 1c: Create a new application

Add a new application by clicking + New application in the top of the dialog. Azure_AD3

Step 1d: Add Braze

Search for Braze in the search box, then select it from the result panel, then click Add. Azure_AD4

Step 2: Configure Azure AD single sign-on

Step 2a: Select single sign-on

In your Azure Portal, go to the Braze Application Integration page and select Single sign-on.


Step 2b: Select SSO method

Select SAML/WS-Fed as your method from the Select a single sign-on method dialog to open the Set up Single Sign-On with SAML page.


Step 2c: Open configure dialog

From there, click the edit icon to open the Basic SAML Configuration dialog.


Step 2d: Configure in IdP mode

If you want to configure the application in IdP-initiated mode, enter a URL that combines your Braze instance with the following pattern: https://<SUBDOMAIN>


Step 2e: Configure in SP mode

If you want to configure the application in SP-initiated mode, click Set additional URLs and enter a URL that combines your Braze instance with the following pattern: https://<SUBDOMAIN>


Step 2f: Format SAML assertions

Braze expects the SAML assertions in a specific format. Refer to the following tabs on user attributes and user claims to understand how these attributes and values must be formatted.

You can manage the values of these attributes from the User Attributes section on the Application Integration page.


Use the following attribute pairings:

  • givenname = user.givenname
  • surname= user.surname
  • emailaddress = user.userprincipalname
  • name = user.userprincipalname
  • Unique User Identifier = user.userprincipalname

On the Set up Single Sign-On with SAML page, click Edit to open the User Attributes dialog. Then, edit the claims according to the proper format, shown below.


Use the following claim name pairings:

  • claims/givenname = user.givenname
  • claims/surname = user.surname
  • claims/emailaddress = user.userprincipalname
  • claims/name = user.userprincipalname
  • claims/nameidentifier = user.userprincipalname

You can manage these user claims and values from the Manage user claims dialog:


Step 2g: Download certificate

Go to the Set up Single Sign-On with SAML page, then scroll to the SAML Signing Certificate section and download the appropriate Certificate (Base64) based on your requirements.


Step 2h: Copy URLs for configuration in Braze

Go to the Set up Braze section and copy the appropriate URLs for use in the Braze configuration.


Step 3: Configure Azure AD within Braze

Once you have set up Braze within your Azure AD, they will provide a Target URL (Login URL) and x.509 certificate which you will input into your Braze account.

After your Account Manager has enabled SAML SSO for your account, go to Company Settings > Security Settings and toggle the SAML SSO section to ON.

On this page, you will add the following:

Requirement Details
SAML Name This will appear as the button text on the login screen. This is typically your IdP name, like “Azure AD.”
Target URL This is the Login URL provided by Azure AD.
Certificate The x.509 PEM encoded certificate is provided by your IdP.


Create and enable a Braze API key for IdP login (optional)

To enable IdP-initiated login, you will first need to create an API Key in Developer Console > API Settings.

SSO Set Up

Input the generated API Key as the RelayState parameter within Azure AD, which will be used to identity which company the user is trying to log into.

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