Campaign Alerts

This reference article gives an overview of campaign alerts, their benefits, as well as how to set them up to help provide you peace of mind.


We want to alert you when something doesn’t seem quite as expected and give you peace of mind that the ship is sailing smoothly. Campaign threshold alerts provide peace of mind — be the first to know if an important campaign sends more or fewer messages than you expect.

Campaign alerts are available for:

  • Recurring scheduled campaigns
  • Action-based campaigns
  • API-triggered campaigns

Setting Up Your Campaign Alert

Navigate to the analytics page of your campaign to start setting up your alert. Once you hit “Set Up Alert,” you’ll be able to specify upper and lower alert thresholds as well as the alert recipients and channels.

For a scheduled recurring campaign, you can set upper and lower thresholds for the messages sent each time the campaign sends. For a triggered campaign, you can set upper and lower thresholds for the number of messages sent hourly and daily.

You can set up an email alert, a webhook alert or both. Webhook alerts can be very useful, as they allow you to send an alert to a Slack channel. For more information on integrating campaign alerts with Slack, see our documentation.

Setting up Campaign Alert

Campaign Alert Webhook Payload

The following is a sample payload for the body of a campaign alert webhook. This example uses an alert that is configured to send when messages sent falls below 500 for a given campaign send.

{"text":"Your campaign 'Sample campaign' had fewer than 500 messages sent this run. It had 4 messages sent this run. See",
"app_group_name":"Sample App Group",
"campaign_name":"Sample campaign",
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