Retail & eCommerce


Drive engagement and business results with smart, dynamic journeys

  • Etsy
  • Gap
  • Pomelo
  • Overstock
  • Depop
  • URBN

Create personalized shopping experiences that drive customer lifetime value

Product Feature

Canvas

Email

Birchbox leveraged smart segmentation to send more personalized messages, boosting email conversions by 25%.
See Birchbox's Story
Birchbox logo and email

Remain top of mind and convert abandoned carts into sales

Connected Content

Product Feature

Mobile Push Notifications

Pomelo's personalized, rich notifications drove a 126% increase in sessions and a 66% increase in conversions, compared to generic push notifications.
See Pomelo's Story
Pomelo logo and push notifications

Strengthen loyalty and act on real-time opportunities with smart testing and optimization

Product Feature

Mobile Push Notifications

In-App Messages

Classified listings marketplace Wallapop used Braze to build, test, and optimize a new customer journey leveraging cross-channel push and in-app messaging campaigns, allowing the brand to boost monthly active users by 31% and listings by 227%, even in the midst of the pandemic.
See Wallapop's Story
Wallapop logo and in-app message

The Future of Retail

95%

Of global consumers say they’re very or somewhat likely to make a future purchase from a brand they first tried during the pandemic

4X

Higher 30-day retention for users who have opted in for push notifications, compared to those without push enabled

10X

Increase in the likelihood a user makes a purchase if they're acquired via mobile

How customer engagement impacts retail & ecommerce

73%

Lift in 90-day retention for brands who use multiple channels in tandem

Today's customers reward brands that deliver the cohesive experiences they crave

3.2X

Higher customer lifetime value when brands send cross-channel messaging campaigns

No one channel can reach every customer—meet them where they are to drive that next purchase

61%

Of retailers will increase their marketing budget in 2021

In today's landscape, marketers who stand still may find themselves left behind


Strategic partners for Retail & eCommerce