Retail & eCommerce


Drive engagement and business results with smart, dynamic journeys

Create personalized shopping experiences that drive customer lifetime value

Product Feature

Canvas

Email

Birchbox leveraged smart segmentation to send more personalized messages, boosting email conversions by 25%.
See Birchbox's Story
Birchbox logo and email

Remain top of mind and convert abandoned carts into sales

Connected Content

Product Feature

Mobile Push Notifications

Pomelo's personalized, rich notifications drove a 126% increase in sessions and a 66% increase in conversions, compared to generic push notifications.
See Pomelo's Story
Pomelo logo and push notifications

Strengthen loyalty and act on real-time opportunities with smart testing and optimization

Product Feature

Mobile Push Notifications

In-App Messages

Classified listings marketplace Wallapop used Braze to build, test, and optimize a new customer journey leveraging cross-channel push and in-app messaging campaigns, allowing the brand to boost monthly active users by 31% and listings by 227%, even in the midst of the pandemic.
See Wallapop's Story
Wallapop logo and in-app message

The Future of Retail

95%

Of global consumers say they’re very or somewhat likely to make a future purchase from a brand they first tried during the pandemic

4X

Higher 30-day retention for users who have opted in for push notifications, compared to those without push enabled

10X

Increase in the likelihood a user makes a purchase if they're acquired via mobile

How customer engagement impacts retail & ecommerce

73%

Lift in 90-day retention for brands who use multiple channels in tandem

Today's customers reward brands that deliver the cohesive experiences they crave

3.2X

Higher customer lifetime value when brands send cross-channel messaging campaigns

No one channel can reach every customer—meet them where they are to drive that next purchase

61%

Of retailers will increase their marketing budget in 2021

In today's landscape, marketers who stand still may find themselves left behind


Strategic partners for Retail & eCommerce

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