Retail & eCommerce
Personalize every experience for every shopper
Drive more revenue with cross-channel experiences based on live customer data
Comprehensive Journey Management
Real-Time Data
Powerful Personalization
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Launch cohesive, frictionless experiences that update shoppers in real-time
Curated Offers
Proactive Campaigns
Cross-Channel Journey Orchestration
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The State of Customer Engagement in Retail and eCommerce
78%
Of retail brands have moved beyond vanity metrics like opens and clicks to assess the impact of their programs on downstream KPIs like retention and revenue
48%
Of retail and eCommerce brands sync across teams at least weekly, the highest of any industry
48%
Of retailers cite difficulties showing creativity's ROI impact as a top obstacle
How customer engagement impacts retail & ecommerce
73%
Lift in 90-day retention for brands who use multiple channels in tandem
Use real-time, customer-generated data to build granular audiences, identify individual preferences, and generate predictive insights that increase engagement.
Unlike list-based solutions, Braze enables markets to capture, update, and take action on customer preferences, behaviors, and predictive analytics in the moment, without latency.
3.2X
Higher customer lifetime value when brands send cross-channel messaging campaigns
Launch cohesive, interconnected experiences that engage shoppers across both owned and social channels.
Unlike email or SMS point solutions, Braze enables marketers to take a true-cross channel approach by seamlessly blending out-of-product and in-product messaging channels. We were named a Leader in cross-channel campaign management by Forrester.
90%
Of retail and eCommerce brands will increase marketing budgets in 2022
Tap into intuitive tools to pair every shopper with the contextually relevant offers, products, and updates they need to drive revenue.
With personalized journey branching, Braze gives marketers the ability to send users down dynamic journey paths based on their unique attributes and actions.