Retail & eCommerce

Drive engagement and business results with smart, dynamic journeys

  • Etsy
  • Gap
  • Pomelo
  • Overstock
  • Depop
  • URBN

Create personalized shopping experiences that drive customer lifetime value

Product Feature



Birchbox leveraged smart segmentation to send more personalized messages, boosting email conversions by 25%.
See Birchbox's Story
Birchbox logo and email

Remain top of mind and convert abandoned carts into sales

Connected Content

Product Feature

Mobile Push Notifications

Pomelo's personalized, rich notifications drove a 126% increase in sessions and a 66% increase in conversions, compared to generic push notifications.
See Pomelo's Story
Pomelo logo and push notifications

Increase purchases with in-app message gamification and streaming data

Product Feature

In-App Messages

Streaming Data

Global eCommerce and retail beauty brand Sephora used Braze to give virtual gifts to their Malaysia customers in honor of the Lunar New Year with in-app messaging.
See Sephora SEA's Story

The Future of Retail


Of global consumers say they’re very or somewhat likely to make a future purchase from a brand they first tried during the pandemic


Higher 30-day retention for users who have opted in for push notifications, compared to those without push enabled


Increase in the likelihood a user makes a purchase if they're acquired via mobile

How customer engagement impacts retail & ecommerce


Lift in 90-day retention for brands who use multiple channels in tandem

Today's customers reward brands that deliver the cohesive experiences they crave


Higher customer lifetime value when brands send cross-channel messaging campaigns

No one channel can reach every customer—meet them where they are to drive that next purchase


Of retailers will increase their marketing budget in 2021

In today's landscape, marketers who stand still may find themselves left behind