Purchase Events

Purchase events are purchase actions taken by your users. These events are used to record in-app purchases and establish the Lifetime Value (LTV) for each individual user profile. These purchase events must be set up by your team. Logging purchase events gives you the option to add properties like quantity and type, helping you further target your users based on these properties.

Once you have set up and begun logging purchase events, you can view this purchase data on the User Profile.

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Logging Purchase Events

You can log purchases by passing a Purchase Object through the User Track endpoint.

Listed below are the methods across various platforms that are used to log purchases. Within these pages, you will also be able to find documentation on how to add properties and quantities to your purchase event.

Blocklisting Purchase Events

In the Braze dashboard, you can manage blocklisting from Manage Settings > Products. Check out Custom Events and Attribute Management to learn more.

Purchase Event Segmentation

You can trigger any number or type of follow-up campaigns based on logged purchase events, and enable the following segmentation filters based on the recency and frequency of that event when targeting users.

Segmentation Options Dropdown Filter Input Options
Check if the total number of dollars spent is greater than a number GREATER THAN NUMBER
Check if the total number of dollars spent is less than a number LESS THAN NUMBER
Check if total number of dollars spent is exactly a number EXACTLY NUMBER
Check if the purchase last occurred after X date AFTER TIME
Check if the purchase last occurred before X date BEFORE TIME
Check if the purchase last occurred more than X days ago MORE THAN TIME
Check if the purchase last occurred less than X days ago LESS THAN TIME
Check if the purchase occurred more than X (Max = 50) number of times MORE THAN in the past Y Days (Y = 1,3,7,14,21,30)
Check if the purchase occurred less than X (Max = 50) number of times LESS THAN in the past Y Days (Y = 1,3,7,14,21,30)
Check if the purchase occurred exactly X (Max = 50) number of times EXACTLY in the past Y Days (Y = 1,3,7,14,21,30)

Example of Filtering based on Purchase Event:

Purchase 1

Purchase Event Analytics

In addition to tracking purchase metrics for segmentation, Braze also notes the number purchases for each product and the revenue generated over time. You can view this data on the Revenue page.

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Purchase Event Properties

With purchase event properties, you can set properties on purchases that can be used to further qualify trigger conditions, increase personalization in messaging, and generate more sophisticated analytics through raw data export. Property value types (string, numeric, boolean, date) vary per platform, and are often assigned as key-value pairs.

For example, if an eCommerce application wanted to send a message to a user after they have made a purchase, they could additionally improve their target audience and allow for increased campaign personalization by adding a purchase event property of brand_name.

Example of Triggering based on Purchase Event Properties:

Purchase 2

Refer to Purchase Properties Object for more.

Referencing Purchase Event Properties with Liquid

When you send through purchase data that includes purchase properties, you can use the event_properties tag to reference the purchase properties in your channel messaging.

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{{event_properties.${your_custom_event_property}}}

For example, to reference the name of a product, replace your_custom_event_property with the product_id.

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