INCREASE ENGAGEMENT
Craft timely, relevant experiences that motivate customers to stay engaged
Made to scale with companies of all sizes
Celebrate streaks with personalization across multiple channels
Fitness and nutrition app 8fit gamified user engagement through messages promoting workout streaks with Braze Liquid Personalization, driving a 13% increase in free users converting to paid memberships.
Drive more purchases with gamification
Sephora SEA used Braze streaming data and customization to cut through the noise of a crowded, highly competitive market. To capture customers' attention, they created "Angpao" messages inspired by traditional Lunar New Year red envelopes and boosted purchases by 132%.
Test 100+ message variants at once, then automatically send the one that wins
Motorway used Content Optimizer to test 125 combinations of subject lines, body copy, and CTAs against a static control, driving a 114% lift in click volume and a 37% increase in valuations from previously unengaged users.
Daniel Reichert
Product Director, KolibriBuild Brand Humanity by Mastering Empathy at Scale
Consumers are 1.7 times more likely to “love” brands that provide human experiences
Users are 1.8 times more likely to say they “are satisfied” with brands that provide experiences that feel human
Customers are 1.7 times more likely to purchase from brands that offer human experiences
Why customer engagement matters for increasing engagement
7.2X
More likely that a user makes a purchase if they receive messagesIf you want to make the most of your customer relationships, they need to be built on communication.67%
Of brands that rank their customer engagement efforts as "excellent" exceed revenue goalsTrue engagement requires the right plan, technology, and data—plus a smidgen of self-confidence.64%
More purchases per customer when brands use cross-channel messaging to communicate with usersTake advantage of the full range of outreach tools, so you don't miss out on revenue.Check out the resources
Report2026 Global Customer Engagement Review
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September 21, 2023