Key-Value Pairs

Braze enables you to send extra data payloads to user devices via key-value pairs. This feature is available across push, in-app, and News Feed messaging channels. Extra data payloads can help you update internal metrics and app content as well as customize push notification properties, such as alert prioritization, localization, and sounds.

Push Notifications

iOS

Apple Push Notifications service (APNs) supports setting alert preferences and sending custom data using key-value pairs. APNs makes use of the Apple-reserved aps library, which includes predetermined keys and values that govern alert properties.

APS Library

Alert Properties Library

Braze’s message composer automatically handles the creation of the following keys: alert and its properties, content-available, sound, and category. These values can be input directly in the Dashboard as shown below.

When Braze sends a push notification to APNs, the payload will be formatted as a JSON.

Simple Payload

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{
    "aps" : { "alert" : "Message received from Spencer" },
}

Complex Payload

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{
    "aps" : {
        "alert" : {
            "body" : "Hi, welcome to our app!",
            "loc-key" : "France",
            "loc-args" : ["Bonjour", "bienvenue"],
            "action-loc-key" : "Button_Type_1",
            "launch-image" : "Paris"
      },
        "content-available" : 1
    },
}

Custom Key-Value Pairs

In addition to the aps library payload values, you may send custom key-value pairs to a user’s device. In the message composer, click the gear icon and specify your key-value pairs below. The values in these pairs are restricted to primitive types: dictionary (object), array, string, number, and Boolean.

Use-cases for custom key-value pairs include but are not limited to internal metrics keeping and setting the context for the user interface. Braze allows you to send additional key-value pairs along with a push notification to be used however you so please via your application within the extras key. If you prefer to use another key, ensure that your app can handle this custom key.

Apple advises clients to avoid including customer information or any sensitive data as custom payload data. Furthermore, Apple recommends that any action associated with an alert message should not delete data on a device.

Android

Braze allows you to send send additional data payloads in push notifications using key-value pairs.

Data Payload

Custom key-value pairs can be input by clicking the gear icon and specifying your key-value pairs below.

Use-cases for custom key-value pairs include but are not limited to internal metrics keeping and setting the context for the user interface; they may be used for whatever purpose you choose.

FCM Messaging Options

Android push notifications can be further customized with FCM message options. These include notification priority, sound, delay, lifespan, and collapsibility. These values can be input directly in the Dashboard as shown below. Refer to the Braze Documentation for further instructions on how to set these options in the Braze message composer.

Silent Push Notifications

A silent push notification is a push notification containing no alert message or sound, used to update your app’s interface or content in the background. These notifications make use of key-value pairs to trigger these background app actions. Silent push notifications also power Braze’s uninstall tracking.

Marketers should test that silent push notifications trigger expected behavior before sending them to their app’s users. Once you compose your iOS or Android silent push notification, ensure that you only target a test user by filtering on external user ID or email address.

Upon campaign launch, you should check that you have not received any visible push notification on your test device.

Web

Key-value pairs can also be added to web push notifications. Select the gear icon in the Braze message composer to do so.

In-App Messages

To add a key-value pair to an in-app message, select the gear icon in the Braze message composer.

Emails

For Braze customers that use SendGrid, key-value pairs will be sent as unique arguments. SendGrid allows you to attach an unlimtied number of key-value pairs up to 10,000 bytes of data. These key-value pairs can be seen in posts from the SendGrid Event Webhook.

News Feed

Key-value pairs can be added to a News Feed Card in the Braze message composer below the categories drop down-menu.