With Content Cards, you can send a highly targeted, dynamic stream of rich content to your customers right within the apps they love, without interrupting their experience. In addition, Content Cards support more personalized features, including card pinning, card dismissal, API-based delivery, Connected Content, custom card expiration times, card analytics, and easy coordination with push notifications. Note that Content Cards are not available out-of-the-box and must be purchased. To get started with Content Cards, reach out to your Account Manager or Customer Success Manager for more information.
Braze recommends that customers who use our News Feed tool move over to our Content Cards messaging channel - it is more flexible, customizable, and reliable. It is also easier to find and use in the Braze product. See our Migration Guide or contact your Braze account manager for more information.
When to Use Content Cards
Content Cards typically sit in a feed of sorts (but not necessarily), and help you take advantage of the visual space by incorporating images and graphics that stand out. You can personalize the cards based on user actions, onboard your customers with a checklist, and much more!
Great Use Cases
- Showcase new content.
- Coordinate with push messages to illustrate a persistent record of promotions.
- Give customers without push enabled access to promotions.
- Trigger order confirmations or other personalized communication with your customer.
- Develop and deliver and an onboarding schedule.
Content Cards & Feed
This is what it looks like for your users to open a standard Content Card feed. As you can see, there are three standard types of cards that can sit in the feed - a Banner Card, a Captioned Content Card, and a Classic Content Card.