Segmentation Filters

Braze’s SDK provides you with a powerful arsenal of filters to segment and target your users based off of specific features and attributes. As you can see, you can search or narrow these filters by Filter Category.

Select Categories below to narrow the glossary:

Age

Segments your users by their age, as they indicated from within your app.

Filter Category: User Attributes

Amplitude Cohorts

Clients who use Amplitude to supplement their segments may import and choose from those cohorts.

Filter Category: User Attributes

Background Push Enabled

Segments your users on whether they have enabled background push or not.

Filter Category: User Attributes

Birthday

Segments your users by their birthday, as they indicated from within your app.
Users with a birthday on February 29th will be included in segments including March 1.

Filter Category: User Attributes

City

Segments your users by their last indicated city location.

Filter Category: User Attributes

Clicked Card

Segments your users by whether or not they have clicked a specific card or promotion.

Filter Category: Retargeting

Clicked/Opened Campaign

Segments your users by whether or not they have interacted with a specific campaign.

Filter Category: Retargeting

Clicked/Opened Campaign or Canvas With Tag

Segments your users by whether or not they have interacted with a specific campaign or Canvas with a specific tag.

Filter Category: Retargeting

Clicked/Opened Step

Segments your users by whether or not they have interacted with a specific Canvas step.

Filter Category: Retargeting

Connected to Facebook

Segments your users who have granted Facebook account access within your app.

Filter Category: Social Activity

Connected to Twitter

Segments your users who have granted Twitter account access within your app.

Filter Category: Social Activity

Converted From Campaign

Segments your users by whether or not they have converted on a specific campaign.

Filter Category: Retargeting

Converted From Canvas

Segments your users by whether or not they have converted on a specific Canvas.

Filter Category: Retargeting

Country

Segments your users by their last indicated country location.

Filter Category: User Attributes

Custom Attributes

Determines whether or not a user matches a custom recorded attribute value.

Filter Category: Custom Data

Custom Event

Determines whether or not a user has performed a specially recorded event.

Filter Category: Custom Data

Date of Custom Attribute

Segments your users based upon the calendar date of custom attributes. This filter looks for matches of an indicated day/month, but ignores the year. As such, the filter works nicely for anniversary use cases.

Filter Category: Custom Data

Device Carrier

Segments your users by their device carrier.

Filter Category: User Attributes

Device Count

Segments your users by how many devices they have used your app on.

Filter Category: User Attributes

Device IDFA

Allows you to designate your campaign recipients by IDFA for testing.

Filter Category: Testing

Device IDFV

Allows you to designate your campaign recipients by IDFV for testing.

Filter Category: Testing

Device Model

Segments your users by their mobile phone’s model version.

Filter Category: User Attributes

Device OS

Segments your users by their mobile phone’s operating system.

Filter Category: User Attributes

Email Address

Allows you to designate your campaign recipients by individual email addresses for testing.

Filter Category: Testing

Email Available

Segments your users by whether or not they have reported their respective email addresses, and if they are subscribed/opted-in to email.

Filter Category: User Attributes

Email Opt In Date

Segments your users by the date on which they opted into email.

Filter Category: User Attributes

Email Subscription Status

Segments your users by their subscription status for email.

Filter Category: User Attributes

Email Unsubscribed Date

Segments your users by the date on which they unsubscribed from future emails.

Filter Category: User Attributes

Entered Canvas Variation

Segments your users by whether or not they have entered a variation path of a specific Canvas.

Filter Category: Retargeting

External User ID

Allows you to designate your campaign recipients by individual user IDs for testing.

Filter Category: Testing

First Did Custom Event

Determines the earliest time that a user has performed a specially recorded event (above).

Filter Category: Custom Data

First Made Purchase

Segments your users by the earliest recorded time that they have made a purchase in your app.

Filter Category: User Activity

First Name

Segments your users by their first name, as they indicated from within your app.

Filter Category: User Attributes

First Purchase for App

Segments your users by the earliest recorded time that they have bought any item from your app.

Filter Category: User Activity

First Purchased Product

Segments your users by the earliest recorded time that they have bought a specific item from your app (special membership, gift certificate, etc…).

Filter Category: User Activity

First Used App

Segments your users by the earliest recorded time that they opened your app. Note that this will capture the first session they have using a version of your app with the Braze SDK integrated.

Filter Category: User Activity

First Used Specific App

Segments your users by the earliest recorded time that they opened any of your apps within your app group.

Filter Category: User Activity

Gender

Segments your users by gender, as they indicated from within your app..

Filter Category: User Attributes

Has App

Segments by whether or not a user has your app.

Filter Category: User Attributes

Has Marked You As Spam

Segments your users by whether or not they have marked your messages as spam.

Filter Category: Marketing Activity

Has Never Received A Campaign or Canvas Step

Segments your users by whether or not they have received a designated campaign or canvas step.

Filter Category: Retargeting

In Campaign Control Group

Segments your users by whether or not they were in the control group for a specific multivariate campaign.

Filter Category: Retargeting

In Canvas Control Group

Segments your users by whether or not they were in the control group for a specific Canvas.

Filter Category: Retargeting

Install Attribution Ad

Segments your users by the ad that their install was attributed to.

Filter Category: Install Attribution

Install Attribution Adgroup

Segments your users by the adgroup that their install was attributed to.

Filter Category: Install Attribution

Install Attribution Campaign

Segments your users by the ad campaign that their install was attributed to.

Filter Category: Install Attribution

Install Attribution Source

Segments your users by the source that their install was attributed to.

Filter Category: Install Attribution

Is Not In Segment

Segments your users by whether or not they are included in an already existing segment.

Filter Category: Retargeting

Language

Segments your users by their preferred language.

Filter Category: User Attributes

Last Engaged With Message

Segments your users by the last time that they have clicked or opened one of your messaging channels (email, in-app, push).

Filter Category: Marketing Activity

Last Enrolled in Any Control Group

Segments your users by the last time that they fell into the control group in a campaign.

Filter Category: Marketing Activity

Last In App Message Impression

Segments your users by determining the last in app message impression was received.

Filter Category: Marketing Activity

Last Made Purchase

Segments your users by the most recent time that they have made a purchase in your app.

Filter Category: User Activity

Last Name

Segments your users by their last name, as they indicated from within your app..

Filter Category: User Attributes

Last Purchase for App

Segments your users by the most recent time that they have bought bought an item from your app.

Filter Category: User Activity

Last Purchased Product

Segments your users by the most recent time that they have bought a specific item from your app (special membership, gift certificate, etc…).

Filter Category: User Activity

Last Received Any Campaign

Segments your users by the last time that they have received a campaign on any messaging channel.

Filter Category: Marketing Activity

Last Received Any Message

Segments your users by determining the last message that was received.

Filter Category: Marketing Activity

Last Received Campaign or Canvas With Tag

Segments your users by when they received a specific campaign or Canvas with a specific tag.

Filter Category: Retargeting

Last Received Email

Segments your users by the last time that they have received one of your email messages.

Filter Category: Marketing Activity

Last Received Push

Segments your users by the last time that they received one of your push notifications.

Filter Category: Marketing Activity

Last Received Specific Campaign

Segments your users by when they last received a specific campaign.

Filter Category: Retargeting

Last Received Specific Canvas Step

Segments your users by selecting those who received a specific, designated Canvas Step.

Filter Category: Retargeting

Last Received Webhook

Segments your users by the last time that Braze sent a webhook for that user.

Filter Category: Marketing Activity

Last Used App

Segments your users by the most recent time that they have opened your app.

Filter Category: User Activity

Last Used Specific App

Segments your users by the most recent time that they have opened a specific, designated app.

Filter Category: User Activity

Last Viewed News Feed

Segments your users by the last time that they have visited your app’s news feed interface.

Filter Category: Marketing Activity

Location Available

Segments your users by whether or not they have reported their locations. In order to use this filter, your app needs to have location tracking integrated.

Filter Category: User Attributes

Median Session Duration

Segments your users by the median length of their sessions in your app.

Filter Category: User Activity

Money Spent In-App

Segments your users by the amount of money that they have spent in your app.

Filter Category: User Activity

Most Engaged Channel

Filters the portion of your audience whose most active channel (the channel which has the highest likelihood of engagement given the user's past three months or activity) is the one you select in the subsequent dropdown (Email, Mobile push, or Web push).
You can also elect to filter by Not Enough Data, which only sends to users who have received messages from at least two of the three available channels in the drop down but have not had enough distinct channel activity to determine a most engaged channel.
Learn more about this filter here.

Filter Category: User Activity

Most Recent App Version

Segments your users by the latest version of your app that they have used.

Filter Category: User Activity

Most Recent Location

Segments your users by the last recorded location at which they have used your app.

Filter Category: User Activity

Most Recent Watch Model

Segments your users by their most recent smartwatch model.

Filter Category: User Attributes

News Feed View Count

Segments your users by the number of times that they have viewed your app’s news feed interface.

Filter Category: Marketing Activity

Number of Facebook Friends Using App

Segments your users by the number of friends that they have on Facebook that are using your app.

Filter Category: Social Activity

Number of Twitter Followers

Segments your users by the number of followers that they have on Twitter.

Filter Category: Social Activity

Phone Number

Segments your users by their phone number. Only use digits [0-9]. Do not include parenthesis, dashes, etc.

Filter Category: User Attributes

Provisionally Authorized on iOS

Allows you to find users who are provisionally authorized on iOS 12 for a given app.

Filter Category: Other

Purchased Product

Segments your users by products purchased in your app.

Filter Category: User Activity

Push Enabled

Segments your users who have explicitly activated push notifications for any of the apps in your app group. After segmenting with this filter, you will be able to see a breakdown of who is in that segment for Android, iOS, and web in the bottom panel, called Reachable Users.

Filter Category: User Attributes

Push Enabled For App

Segments by whether or not your user has push enabled for your app on their device.

Filter Category: User Attributes

Push Opt In Date

Segments your users by the date on which they opted into push.

Filter Category: User Attributes

Push Subscription Status

Segments your users by their subscription status for push.

Filter Category: User Attributes

Push Unsubscribed Date

Segments your users by the date on which they unsubscribed from future push notifications.

Filter Category: User Attributes

Random Bucket Number

Segments your users by a randomly assigned number (0 to 9999 inclusive). Can enable the creation of uniformly distributed segments of truly random users for A/B and multivariate testing.

Filter Category: User Attributes

Received Campaign

Segments your users by whether or not they have received a specific campaign.

Filter Category: Retargeting

Received Campaign Variant

Segments your users by which variant of a multivariate campaign they have received.

Filter Category: Retargeting

Received Campaign or Canvas with Tag

Segments your users by whether or not they have received a specific campaign or Canvas with a specific tag.

Filter Category: Retargeting

Received Canvas Step

Segments your users by whether or not they have received a specific Canvas step.

Filter Category: Retargeting

Segment Membership

Allows you to filter based on segment membership anywhere that filters are used (i.e. segments, campaigns, etc) and target multiple different segments within one campaign.

Filter Category: Other

Session Count

Segments your users by the number of sessions they have had in any of your apps within your app group.

Filter Category: User Activity

Session Count For App

Segments your users by the number of sessions they have had in a specific, designated app.

Filter Category: User Activity

Subscription Groups

Segments your users by their Subscription Group for email. Archived Groups will not appear and cannot be used.

Filter Category: Other

Total Number of Purchases

Segments your users by how many purchases they have made in your app.

Filter Category: User Activity

Uninstall Date

Segments your users by the date they uninstalled your app.

Filter Category: User Activity

Uninstalled

Segments your users by whether they have uninstalled your app.

Filter Category: User Activity

Update/Imported from CSV

Segments your users based on whether they were a part of a CSV upload or not.

Filter Category: User Attributes

Web Browser

Segments your users by the web browser they use to access your website.

Filter Category: User Attributes

X Custom Event Property in Y Days

Determines whether or not a user has performed a specially recorded event in relation to a specific property between 0 and 50 times in the last 1, 3, 7, 14, 21, and 30 calendar days.
Please note that Custom Event Properties must be turned on by Braze for specific custom events.
Learn more about X-in-Y behavior here.

Filter Category: Custom Data

X Custom Event in Y Days

Determines whether or not a user has performed a specially recorded event between 0 and 50 times in the last 1, 3, 7, 14, 21, and 30 calendar days.
Learn more about X-in-Y behavior here.

Filter Category: Custom Data

X Money Spent in Last Y Days

Segments your users by the amount of money that they have spent in your app in the last 1, 3, 7, 14, 21, and 30 calendar days. This amount will only include the sum of the last 50 purchases.
Learn more about X-in-Y behavior here.

Filter Category: User Activity

X Product Purchased in Last Y Days

Segments your users by the number of times (between 0 and 50) they have bought a specific item from your app in the last 1, 3, 7, 14, 21, and 30 calendar days (special membership, gift certificate, etc…).
Learn more about X-in-Y behavior here.

Filter Category: User Activity

X Purchase Property in Y Days

Segments your users by the number of times a purchase was made in relation to a certain purchase property in the last 1, 3, 7, 14, 21, and 30 calendar days.
Learn more about X-in-Y behavior here.

Filter Category: User Activity

X Purchases in Last Y Days

Segments your users by the number of times (between 0 and 50) they have made a purchase in the last 1, 3, 7, 14, 21, and 30 calendar days.
Learn more about X-in-Y behavior here.

Filter Category: User Activity

X Sessions in Last Y Days

Segments your users by the number of sessions (between 0 and 50) they have had in your app in the last 1, 3, 7, 14, 21, and 30 calendar days.
Learn more about X-in-Y behavior here.

Filter Category: User Activity
WAS THIS PAGE HELPFUL?
New Stuff!