Braze tracks author, editor, date, and status information about segments, campaigns, Canvases and News Feed cards, and gives you the ability to create tags to further organize and sort your engagement.

Campaign, Segment, and News Feed Card Tags

You can add tags when creating or editing a campaign, Canvas, segment, or News Feed card. Click Tags below the engagement name and select an existing tag, or start typing to add a new tag.

Campaign Creation

You can also add tags to multiple campaigns, Canvases, segments, or News Feed cards by selecting multiple engagements and clicking Tag As.

Tagging multiple

The tags set on a campaign, Canvas, segment, or News Feed card are visible on the detail page below the engagement name.

Campaign Details

They are also visible in the list of campaigns, Canvases, segments, and News Feed cards as bubbles above the engagement name, along with status labels such as Archived and Draft.


To filter by a tag, select the tag name in the left-hand toolbar or search for the tag in the search pane using the tag: selector. For example, to search for the Onboarding tag, enter “tag:Onboarding”.

Tag Search for Campaigns and Segments

Best Practices

Tags can be a useful organizational tool for keeping track of engagement tactics. You can link segments, campaigns, and News Feed cards to business objectives, funnel stages, and the like.

Below is an example of tags an eCommerce app might find useful:

Potential Tags

You can use the same tags across segments, campaigns, and News Feed cards. To efficiently rename or remove tags across your dashboard, use the Tags tab under Manage Settings.

tags view

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