Braze tracks some author, editor, date, and status information about segments, campaigns, Canvases and News Feed cards, and gives you the ability to create tags to further organize and sort your engagement.

Campaign, Segment, and News Feed Card Tags

You can add tags when creating or editing a campaign, Canvas, segment, or News Feed card. Click the Add Tag button below the engagement name and add an existing tag or write in a new tag.

Campaign Creation

You can also add tags to multiple campaigns, Canvases, segments, or News Feed cards by checking the box next to each engagement and clicking the Tag As drop-down.

Tagging multiple

The tags set on a campaign, Canvas, segment, or News Feed card are visible on the detail page below the engagement name.

Campaign Details

They are also visible in the list of campaigns, Canvases, segments, and News Feed cards, as bubbles above the engagement name, along with status labels such as Archived and Draft.


To filter by a tag, select the tag name in the left-hand toolbar or search for the tag in the search pane using the tag selector.

Tag Search for Campaigns and Segments

Best Practices

Tags can be a useful organizational tool for keeping track of engagement tactics. You can link segments, campaigns, and News Feed cards to business objectives, funnel stages, and the like.

Below is an example of tags an eCommerce app might find useful:

Potential Tags

You can use the same tags across segments, campaigns, and News Feed cards. To efficiently rename or remove tags across your dashboard, use the Tags tab in the Manage App Group page.

tags view

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