Retargeting Campaigns

Braze provides support for retargeting users based on messages they have received. You can retarget users based upon their interactions with your Campaigns, Canvases, and News Feed cards.

SCREENSHOT

Each of these retargeting filters provides you with several options after you add them.

For more on targeting users, check out our Campaign Set Up LAB course!

Retargeting Filters

Clicked Card Filter

clickedcard

Use the filter to find users who Have/Have Not clicked a specific News Feed card (which you specify in the drop-down).

Clicked/Opened Campaign Filter

clickedopened

Use this filter to find users who Have/Have Not:

  • Clicked Email
  • Clicked In-App Message
  • Directly Opened Push Notification
  • Opened Email
  • Viewed In-App Message

This can be further specified by selecting which Campaign you want to retarget in the drop-down.

Clicked/Opened Campaign or Canvas With Tag Filter

clickedopened

Use this filter to find users who Have or Have Not interacted with Campaigns or Canvases with a given tag:

  • Clicked Email
  • Clicked In-App Message
  • Directly Opened Push Notification
  • Opened Email
  • Viewed In-App Message

Converted From Campaign Filter

converted from campaign

Use this filter to find users who Have/Have Not converted (based on the primary conversion) in your target Campaign, which is selected in the drop-down menu.

For recurring campaigns this filter refers to whether users have converted on the most recent message from the Campaign.

Converted From Canvas Filter

converted from canvas

Use this filter to find users who Have/Have Not converted (based on the primary conversion) in your target Canvas, which is selected in the drop-down menu.

For recurring Canvases this filter refers to whether users have ever converted anytime they’ve gone through the Canvas.

In Campaign Control Group Filter

campaign control group

Use this filter to find users who Are/Are Not in the control group of your target Campaign, which can be selected in the drop-down.

In Canvas Control Group Filter

canvas control group

Use this filter to find users who Are/Are Not in the control group of your target Canvas, which can be selected in the drop-down.

Last Received Specific Campaign Filter

lastreceivedspecificcamp

Use this filter to find users who last received a specific Campaign before or after a specified date or number of days.

Last Received Specific Campaign or Canvas with Tag Filter

lastreceivedcampwithtag

Use this filter to find users who last received a specific Campaign or Canvas with a given tag before or after a specified date or number of days.

Received Campaign Filter

receivedcamp

" this filter to find users who Have/Have Not received your target Campaign, which you select in the drop-down.

Received Campaign or Canvas with Tag Filter

receivedcampwithtag

Use this filter to find users who Have/Have Not received a Campaign or Canvas that has your target tag, which you select in the drop-down.

Why Use Retargeting Campaigns?

Retargeting is particularly effective when the original segment also included a specific action you want to see users take. For example, let’s say you have a card targeted at users who have never made a purchase. The card advertises a promotion for a discounted in-app purchase. The initial segment looks like:

  • Money Spent in App is exactly 0
  • Last Used App less than 14 days ago

The total number of users in the segment is 100,000 and you know from the news feed stats that 60,000 unique users viewed the card and 20,000 unique users clicked the card. Through the segmenter we can see how many of those users who clicked the card actually made a purchase:

  • Money Spent in App is more than 0
  • Clicked Card is {Name of Card}

After examining those stats, we can make a segment of users who clicked the card, but did not make a purchase:

  • Money Spent in App is exactly than 0
  • Clicked Card is {Name of Card}

We can retarget this segment with additional messaging around the promotion or another in-app purchase. Retargeting can be done via another news feed card or through a messaging campaign. A multi-channel approach allows you to reach users where they’re most likely to respond, thus increasing the effectiveness of your campaigns.

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