Skip to content

Keyword Processing

Keywords are a foundational aspect of automated SMS messaging. With keywords, your users can message a preset list of single-word commands that do some action, such as opting in and out of receiving SMS messages. With Braze, you can also set custom keywords and turn on fuzzy opt-out to further tailor your user journey.

These articles cover how Braze approaches keyword processing and management and some best practices.



New Stuff!