Keyword Processing & Management

Braze will process the following keywords automatically and update the Subscription Group state for the phone number on all inbound requests.

Keyword Change
START, YES, UNSTOP Any inbound request with any of these START keywords will result in a Subscription Group state change to subscribed. Additionally, the pool of numbers associated with that subscription group will now be able to send an SMS message to that customer.
STOP, STOPALL, UNSUBSCRIBE, CANCEL, END, QUIT Any inbound request with any of these STOP keywords will result in a Subscription Group state change to unsubscribed. Additionally, the pool of numbers associated with that Subscription Group will no longer be able to send an SMS message to that customer.

If a recipient uses the keywords HELP or INFO, a response will be triggered automatically. The SMS template for these automatic response messages will be set during your onboarding and phone number procurement period. If you need to change this response, please reach out to your Braze representative.

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