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Understanding campaign status

This reference article gives an overview of the various statuses a campaign can have and what they mean.

On your Braze dashboard, your campaigns are grouped by their status. Check out the different campaign statuses and descriptions for what they mean.

Draft

Campaigns marked as drafts are saved but not launched campaigns. Clicking on them allows you to continue editing and begin sending.

Active

Active campaigns are in the process of sending. They can fall under one of the following behaviors:

  • Scheduled to send once and has not yet begun sending
  • Scheduled to send once and is currently sending (local time zone and Intelligent Timing campaigns send over the course of 24 hours)
  • Scheduled to send on a recurring schedule and has at least one occurrence that hasn’t finished sending

Archived

Archivced campaigns are no longer sent and are cleared from the All Active tab on the Braze dashboard. These campaigns are also removed from the detailed statistics graphs on the Overview and Revenue pages.

To archive a campaign, click on the gear icon for a given campaign, or simply check it off and select Archive Selected.

Inactive

Inactive campaigns have been paused but are still editable. You can resume an inactive campaign by clicking the gear icon by the campaign’s name and selecting Resume.

Multivariate Testing in Progress

This status marks campaigns with multivariate tests still running. If they reach a point where a variant outperforms others with better than 95% confidence, then the variant will be marked as the “winner.”

Inactive Multivariate Test - Winner Selection Needed

This status indicates campaigns with multivariate tests that have finished running and require a Braze dashboard user to declare a winner to select which variant the remaining users will receive.

Completed

Completed campaigns have finished sending and are not scheduled to send again in the future.

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