User data in Braze
Before completing your Braze implementation, ensure that you have a conversation between your marketing team and your development team about your marketing goals. It’s useful to consider those goals and work backwards from them when deciding what data to track, and how to track that data with Braze.
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Braze blocks user profiles (“dummy users”) with more than 5,000,000 sessions, more than 20,000 distinct custom event names, or more than 20,000 distinct product names in purchases, because they’re usually the result of misintegration. After a profile is blocked, Braze stops ingesting all inbound data for that profile, from both the SDKs and the REST API. If you find that this has happened for a legitimate user, contact your Braze account manager.