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Time-based functionalities for campaigns

This reference article covers time-based functionalities for campaigns to assist with strategies, troubleshooting, and to answer common questions. You can also check out our Campaign Setup LAB course for more on campaign delivery.

When using campaigns, you can use the time-based scheduling options to reach your audience. These time-based functionalities include cammpaigns that are set to scheduled delivery and action-based delivery.

Scheduled delivery

This section covers time-based scheduling and delivery options for scheduled delivery campaigns.

Send at a designated time

Definition Time Zone
Send message at a designated time, on a specific calendar date. Company’s time zone.

A campaign with the option "Send at a designated time" selected to send once starting at 9am on July 13, 2021.

Intelligent Timing

Definition Time Zone
User’s optimal time. Each user will receive the campaign at the time they are most likely to engage. To learn more, check out Intelligent Timing. If you select a specific time as your fallback, this will be sent in the user’s local time.

A campaign with the option "Intelligent Timing" selected to send once at the optimal time on July 13, 2021 with a custom fallback time of 9am for users without enough data in their profiles to calculate an optimal time.

Send campaign to users in their local time zone

Definition Time Zone
Allows you to deliver messages to a segment based on a user’s individual time zone. Users’s local time. If a user’s time zone isn’t set, this will fall back to company time zone.

A campaign with the option "Send at a designated time" selected to send once starting at 9am on July 13, 2021 with the checkbox "Send Campaign to users in their local time zone" selected.

Allow users to become re-eligible to receive campaign

Definition Time Zone
After a user is messaged by this campaign, specify when they will become re-eligible to receive the campaign again. Learn more. N/A

A campaign with the selected checkbox "Allow users to become re-eligible to receive campaign" after one week.

Action-based delivery

This section covers the schedule delay and delivery options for action-based delivery campaigns.

Schedule delay

Send campaign immediately

Definition Time Zone
Send message immediately after the user performs the trigger action. N/A

Schedule Delay set to send campaign immediately once the trigger event occurs.

Send campaign after X days

Definition Time Zone
Send message after a delay. You can specify a delay in seconds, minutes, hours, days, or weeks. N/A

Schedule Delay set to send campaign after one day once the trigger event occurs.

Send campaign on the next [day of the week] at X time

Definition Time Zone
Send message on the next specified day of the week, at a selected time of day. Select between user’s local time or company time

For example, suppose you select “Send on the next Saturday at 3:15pm”. If a user performs the trigger event on a Saturday, they would receive that message on the next Saturday in seven days. If they enter on a Friday, the next Saturday would be in one day.

Send in X calendar days at Y time

Definition Time Zone
Send message in a specific number of days at a specified time. Select between user’s local time or company time

Braze calculates the delay as day of the week + calendar days, then adds the time. For example, suppose the user performs the trigger event on Monday at 9pm, and the schedule delay is set to “Send campaign in 1 day at 9am”. That message will be delivered on Tuesday at 9am because Braze calculates the delay as Monday + 1 calendar day and then adds on 9am.

Quiet hours

Definition Time Zone
Prevent messages from being sent during specified hours. If a message triggers during Quiet Hours, you can choose between aborting the message, or sending at the next available time (i.e., Send at the end of your Quiet Hours). User’s local time. If a user’s time zone isn’t set, this will fall back to company time zone.

A campaign with Quiet Hours enabled. In this example, messages will not send between 12am and 8am in the user's local time. If a message triggers during Quiet Hours, then the message will be sent at the next available time.

Allow users to be re-eligible to receive campaign

Definition Time Zone
After a user is messaged by this campaign, specify when they will become re-eligible to receive the campaign again. N/A

A campaign with the selected checkbox "Allow users to become re-eligible to receive campaign" after one week.

Global frequency capping

Definition Time Zone
Limit how many times each user should receive the campaign within a certain time frame, which can be measured in minutes, days, weeks (7 days), and months. For more information, refer to frequency capping. User’s local time. If a user’s time zone isn’t set, this will fall back to company time zone.

By default, frequency capping is toggled off for new Canvases. Frequency capping is applied at the step level, not at the Canvas entry level.

Frequency capping is based on calendar days, not a 24-hour period. This means that you could set up a frequency capping rule of sending no more than one campaign a day, but if a user receives a message at 11pm in their local time, they can still receive another message an hour later (on midnight the next calendar day).

Conversion deadline

Definition Time Zone
The maximum amount of time that may pass between a user receiving a campaign and performing the assigned action for it to be considered a conversion. For more information, refer to conversion events. N/A
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