Reports
Braze provides multiple reporting options to help you measure campaign performance, track user engagement, and make data-driven decisions. Not sure where to start? Check out the report comparison table to find the right report for your goals.
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Choosing a report
| Report | Best for | Description |
|---|---|---|
| Campaign analytics | Per-channel campaign results | View real-time results for each campaign, broken down by messaging channel. |
| Canvas analytics | Canvas performance | View top-line stats, variant performance, and step-level metrics for a Canvas. |
| Report Builder | Cross-campaign comparison | Compare results across multiple campaigns or Canvases in a single view, with customizable metrics and drilldowns. |
| Query Builder | Custom SQL analysis | Write custom SQL queries against your Braze data in Snowflake, or use pre-built templates for common analyses. |
| Engagement reports | Scheduled email exports | Set up recurring CSV exports of engagement statistics for selected campaigns and Canvases. |
| Custom events report | Custom event trends | Monitor custom event frequency over time, broken down by segment or normalized by KPI formulas. |
| Revenue report | Revenue and purchases | Track revenue, purchases, and product breakdowns over time, with optional segment filters. |
| Funnel reports | Conversion funnel analysis | Analyze the journeys your customers take after receiving a campaign or Canvas, including drop-off points. |
| Retention reports | Long-term retention impact | Measure how effectively a campaign or Canvas re-engages users over time (up to 30 days). |
| Configure reporting | Weekly email digest | Subscribe to a weekly analytics email and choose which custom events to include. |
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