With email at Braze, you create customized and personalized email messages in campaigns or Canvases that reach users outside your app or website. This hub covers email setup, drag-and-drop and HTML editors, subscription management, templates, and testing so you can launch compliant, on-brand email programs. Use Braze email templates or custom HTML to match your brand voice and layout. Start with Email setup if you are configuring a new sending domain. To see examples of email campaigns, refer to the Braze case studies.
Prerequisites
Before you can send email with Braze, you need to configure your dedicated IPs, domains, email authentication, and IP warming. For a full walkthrough, refer to Email setup.
Customize your emails
You can customize your email messaging in a variety of ways, including:
- Braze email templates
- Custom HTML templates
- Editor blocks (email)
- User subscriptions
- Subscription groups
Test your emails
Seed Groups automatically send copies of your email campaigns to internal users to perform quality assurance. Seed emails include [SEED] prepended to the subject line to help you identify them.
Use cases
| Use case | Explanation |
|---|---|
| Re-engagement | Reach users outside of your app, including those who have not installed the app. |
| Onboarding | Onboard and encourage new users to turn on push notifications or share the app on social networks. |
| Rich messages | Allow for rich and dynamic HTML messages. |
| Multimedia content | Ease of multimedia content placement that engages users such as videos and images. |
| Newsletters | Conveniently send monthly or weekly newsletters to maintain user engagement. |
| Transactions | Notify users of recent purchases and deliver important product and shipping information with transactional emails. |
Email services
If you need additional support with your email program, Braze offers recurring and one-time services at an additional cost. For more information, contact your Braze account manager.
Email deliverability services
Braze offers two tiers of recurring email support:
- Deluxe
- Standard
These services can include:
- Audit of historical and current email sending practices with a review of targeting, cadence, and messaging strategies
- Allowlist configuration and customized IP warming plan created by an email deliverability expert
- Regular check-in calls during your first month (three times per week for Deluxe and once per week for Standard)
- Regular calls with deliverability expert (twice per month for Deluxe and monthly Standard) to provide:
- Monitoring of deliverability performance by domain
- Recommendations to improve email program performance and results utilizing data and established best practices
- Mitigate and remediate crisis triage for events that lead to issues like a blocklist for deliverability
Frequently asked questions
How do I set up email sending in Braze?
Configure dedicated IPs, domains, authentication, and IP warming before your first send. Refer to Email setup for the full checklist.
What is the difference between user subscriptions and subscription groups?
User subscriptions control global opt-in status for a channel (for example, subscribed or unsubscribed to email). Subscription groups let users choose specific message categories within that channel. Refer to User subscriptions and Subscription groups.
How can I test an email before I send a campaign?
Use seed groups to send preview copies to internal reviewers and confirm rendering across clients.