Managing tags

You can manage the tags you use across campaigns, Canvases, and segments from a central location. To rename, remove, or add tags, go to Settings > Tag Management.

To learn how to add tags to campaigns, Canvases, segments, and custom data, see Tags.

Nesting tags

To further organize your tags, you can nest them under a parent tag. For example, you can keep all holiday tags nested under a parent Holidays tag, or all tags related to a stage of your marketing funnel under a parent Funnel tag.

To nest a new tag, create a tag, select Nest Tag Under, and choose which existing tag to nest your new tag under.

To nest an existing tag, go to the Tag Management page, hover over a row with your tag, and select Edit. Then, select Nest Tag Under and choose the parent tag.

Best practices

Use tags to organize your campaigns, Canvases, and segments by business objectives, funnel stages, regions, and more.

The following table shows example tags that an eCommerce app might find useful:

Funnel	Business Objectives	Regional	Campaigns	Holidays	Transactions
On-boarding Re-engagement Loyal PowerUser Churn Lost	HighSpender ActiveUser NewUsers FacebookAttribution FirstAction	UnitedStates Northeast Midwest South West LATAM AP WesternEurope MiddleEast	Sales Coupons Events	MLK SuperBowl PiDay StPatricksDay MarchMadness Easter Passover MothersDay MemorialDay FathersDay FourthJuly LaborDay VeteransDay ColumbusDay PresidentsDay Halloween RoshHashanah Thanksgiving Christmas Hanukkah NewYears	Transactional Notification ConnectedActionTaken

Use cases

The following are common use cases for using tags to manage your messaging lifecycle.

• throttling
• reporting