Preference center
An email preference center lets users manage notification preferences for email campaigns and newsletters from a branded page in your app or website. Use these articles to create and manage a preference center with the Braze Preference Center API or the drag-and-drop editor, including subscription groups, opt-in states, and hosted page customization.
Section articles
You can also manage subscriptions on a Braze landing page. Add a Manage Subscriptions block so consumers can review and update their existing subscriptions or opt in to new ones, all while you capture their engagement data on the same page. For more information, see Manage Subscriptions block.
Frequently asked questions
What is an email preference center?
An email preference center is a hosted page where users update email subscription status and choose message categories. Braze supports API-built and drag-and-drop preference centers.
Should I use the Preference Center API or the drag-and-drop editor?
Use the drag-and-drop preference center for faster setup with less code. Use the API email preference center when you need full control over layout, hosting, and custom logic.