What you can do with Operator

The AI capabilities previously available as standalone assistants are now accessible through BrazeAI Operator™. Because Operator is built into the dashboard and understands your workspace (your brand guidelines, attributes, Connected Content, and the page you’re working on), the output is more context-aware than what the previous assistants could produce.

Instead of opening a different tool for each task, describe what you want in natural language and Operator handles it in context. You can also keep the conversation going—asking for a different tone, a shorter version, or a translation—without starting over. Operator can also propose and execute changes directly through action cards that you review before they take effect.

Prerequisites

Operator has the same permissions you do, so certain actions require the relevant permission for that surface—for example, generating an image requires Edit Media Library Assets. If you don’t see an entry point, check your permissions with your admin. For more information, see List of permissions.

What’s available through Operator

All existing entry points remain in place, so your workflows are unaffected. These experiences are now powered by Operator. The following table maps each previous standalone assistant to where to find it now.

Previous assistant	What it did	Where to find it now
AI Copywriter	Generated marketing copy from a product name or description	A new Ask Operator icon in the SMS, push, HTML email, and Canvas composers
AI Liquid Assistant	Generated Liquid for personalization	A new Ask Operator icon in the SMS, push, HTML email, and Canvas composers
AI Image Generator	Generated images from a text prompt for the media library	A new Generate with Operator button in the media library
Data Transformations AI Copilot	Generated transformation code	The Insert Code button on the Data Transformation page
Content review	Checked content for spelling, grammar, tone, offensive language, and stray code	Review with Operator button on the Test tab

Apply brand guidelines

Operator uses the brand guidelines configured in your workspace so generated copy, templates, and images match your brand’s voice, tone, and style. To set up brand guidelines, go to Content > Brand Guidelines. For more information, see Brand guidelines. For details on applying brand guidelines for use with Operator, see Apply brand guidelines.

Generate copy

You can use Operator to brainstorm or generate copy from anywhere, but you get the best experience using it directly in the message composer, where it can work alongside you on the message you’re building. Describe your product or campaign, and Operator returns copy you can review and insert.

Operator improves on the standalone copywriter in a few ways:

• It applies your brand guidelines automatically when they’re configured.
• It uses page-aware context, so you don’t have to re-describe the channel or message you’re working on. Because it’s page-aware, you can also use it to edit or refine an existing message instead of generating one from scratch.
• It can look up your custom attributes and events, so you can ask it to personalize copy recommendations with real Liquid.
• You can keep the conversation going and iterate. For example, ask for a different tone, a shorter version, or a translation.

Tones

The tone of generated copy is driven by your prompt. Describe the style you want—for example, formal, casual, urgent, or eye-catching—and Operator adjusts its output to match. You can also refine the tone in follow-up prompts, such as asking for a more relaxed or more polished version. When brand guidelines are configured, Operator applies them automatically so copy stays consistent with your brand’s voice.

Example prompts

Generate Liquid

In any message composer, open Operator to generate and refine Liquid for personalization. Operator understands Liquid syntax, your standard and custom attributes, and Connected Content, and it can explain what the code does.

Where you can generate Liquid

As with copywriting, you can ask Operator to generate Liquid from anywhere, and it works across all channels and message composers. You get the best results from within a message composer, where Operator has the full context of the message you’re building.

Liquid capabilities

Operator is highly capable with Liquid. It can generate complex Liquid logic grounded in the data in your workspace—including looking up catalog data to find example values—and it can review and explain the existing Liquid in your campaigns.

Best practices

Use natural language

Operator is trained to understand natural language. Chat with it as you would with a coworker when asking for help. This helps Operator comprehend your needs and provide accurate assistance.

Give context

Providing context helps Operator understand the bigger picture surrounding your project. It’s helpful to include context such as:

• Your company name and industry
• A campaign you’re working on, such as Black Friday or holiday sales
• Your goal, such as increasing your click-through rate
• Specific custom attributes you want to include in your message

Including context in your prompt helps Operator tailor its responses to better suit your needs. You can also include details from your campaign, message brief, or brainstorming document to bring Operator up to speed.

Be specific

Operator can ask follow-up questions, but providing details upfront can lead to more precise results sooner. Consider including details such as:

• Any known preferences or requirements for the message
• Instructions on how to handle situations, such as a lack of responses from the message recipient or fallback message options
• Exact or similar values for the custom attributes you want to use, which help Operator generate and test more accurate logic
• When asking for Liquid that uses Connected Content, documentation for the API endpoint, a sample API response, or both

Get creative

Try different prompts to see how Operator can enhance your messaging. Experiment with different prompts and ideas, as creativity can lead to more engaging results.

Example prompts

• about liquid
• personalization

Generate images

Operator generates images using GPT Image 2.0, an AI system from OpenAI and a Braze third-party provider. This lets you create realistic images and art from a description in natural language.

In the media library, select Generate with Operator from the Upload Assets panel. Describe the image you want, and Operator generates it and saves it directly to your media library.

Prompt tips

• Describe the subject, style, mood, and colors specifically. The more detail you include, the better the result.
• Text input only; uploading a reference image is not supported.
• When you apply brand guidelines as context in your Operator prompt, Operator applies them directly to the generated image, so the result reflects your brand’s visual style.
• Image generations count toward your daily Operator usage limit. For more information, see Limitations.

Example prompts

Generate data transformation code

In the Data Transformation editor, select Insert Code to generate transformation code that turns an incoming webhook payload into valid Braze API requests.

For step-by-step instructions on creating a transformation, see Create a transformation.

Example prompts

Review content quality

On the Test tab for SMS, Android push, iOS push, and traditional in-app messages, select Review with Operator to review your content before sending. By default, Operator reviews your campaign for spelling and grammar errors, off-brand or inappropriate tone, offensive language, and any stray code, test content, or unrendered Liquid, and it recommends how to fix what it finds. You can also ask Operator to tailor how it reviews your content directly in your prompt.

What you can ask Operator to check

Beyond its default review, you can direct Operator to focus on specific checks. Consider prompting it to look at any of the following:

Check	What to ask for
Spelling and grammar	Ask Operator to proofread for spelling and grammar mistakes and suggest corrections that improve the accuracy of your content.
Tone	Ask Operator to evaluate whether the tone matches your intended communication style and flag anything that could be misunderstood.
Offensive language	Ask Operator to scan for potentially offensive or inappropriate language so you can revise it and keep your messaging respectful.
Accidental content	Ask Operator to catch stray code, markup, or test messages that you added unintentionally, including Liquid that didn’t render for a test user.
Other languages	Ask Operator to review content written in another language. Support for non-English content can vary, so review the results carefully.

Best practices

Consider the following to make the most of content review:

• Proofread your message: Although content review can help identify errors, it is still essential to proofread your content manually. Rely on the AI-generated suggestions as a helpful guide, but use your judgment to ensure accuracy.
• Understand the tone analysis: The tone analysis results are subjective and based on the AI model’s understanding. While they can provide useful insights, consider your intended tone and the conversation context to make appropriate adjustments.
• Double-check flagged offensive language: Offensive language detection is designed to be robust, but it may occasionally flag false positives. Review flagged sections carefully and make appropriate changes as necessary.

Example prompts

How is my data used and sent to OpenAI?

To generate AI output through BrazeAI features that leverage OpenAI (“Output”), Braze will send certain information (“Input”) to OpenAI. Input consists of your prompts, and may include the content displayed in the dashboard, and other workspace data relevant to your queries, as applicable. Per OpenAI’s API platform commitments, data sent to OpenAI’s API via Braze is not used to train or improve OpenAI models. OpenAI may retain data for 30 days for abuse monitoring purposes, after which it is deleted. Between you and Braze, Output is your intellectual property. Braze will not assert any claims of copyright ownership on such Output. Braze makes no warranty of any kind with respect to any AI-generated content, including Output.

Data privacy and security

Operator integrates with OpenAI to generate output. For more information about what information Braze sends to OpenAI, how that data is used, and your intellectual property rights, see How data is used with OpenAI.

Next steps

• Get started with Operator: Access and use Operator
• Review actions: Review and approve Operator’s proposed changes
• Troubleshooting: Reference common issues and solutions