Link templates
With link templates, you can create dynamic and reusable links for your email campaigns by appending parameters or prepending URLs. This can create consistency in the URLs across your campaigns and messages.
Link templates are an optional feature. If Email Link Templates is missing from the Templates section, contact your account manager to turn on the feature.
How it works
Link templates are most often used in these following use cases:
- Appending Google Analytics query parameters to all links in a given email message
- Prepending a URL to all links in a given email message
Let’s say you’re running a promotional email campaign for a new product launch. You can use a link template that directs users to the product page and personalize the link to include your user’s name or a specific promotional code. This can allow you to track how many users have clicked on the link and have made a purchase. This way, you can create consistency across your links and better track your analytics.
Creating a link template
You can create an unlimited number of link templates to support your various needs. To create a link template, do the following:
- Go to Templates > Email Link Templates.
- Select Create email link template.
- Give your link template a name.
- (Optional) Add a description, team, or tag to add details about the link template.
- (Optional) Select the toggle to automatically add the link template to links in email campaigns and Canvases. This applies when adding a new link to any new or existing email.
There are two types of link templates you can create:
When using link templates and Liquid, Liquid must only be added within the body tag to ensure consistent rendering.
Prepend: Create a link template that inserts before a URL
To add a string or URL before the links in your email message, do the following:
- Create a new link template.
- Set the Template Position to Before URL.
- Enter a string that will always get prepended to your URL.
The Template preview is provided to give you an example of how the link template will be inserted before a URL.
Append: Create a link template that inserts after a URL
If you want to add query parameters after a URL in your email message:
- Create a new link template.
- Set the Template Position to After URL.
- Enter the query parameters (
value=example) to the end of each URL. You can have multiple parameters appended to the end of a URL.
Using link templates in email campaigns
After you set up your link templates, you can apply them in your email.
To apply a link template in the HTML editor or the drag-and-drop editor, follow these steps:
To access the Link Management tab in the updated HTML editor or the drag-and-drop editor, you must have link aliasing turned on. To turn on link aliasing, contact your account manager. For more information, see Link aliasing.
- Updated HTML editor: On the Content tab, select Link Management, select Add a Link Template, choose your link template, and then select Add.
- Drag-and-drop editor: On the Content tab, select Link Management, select Add a Link Template, choose your link template, and then select Add.
Link templates aren’t applied to plain text. This means Currents may show clicks that don’t include the parameters from the link templates as those clicks may come from the plain text version of the email.
As you add link templates in the Link Management tab, scroll to the right to view the templates you’ve added. If existing links within an email already have a link template added, newly added links will also have the link template added by default.
Managing link templates
You can also duplicate link templates. Learn more about creating and managing templates and creative content in Templates & Media.
Archiving templates is not currently available for link templates.
Frequently asked questions
For answers to frequently asked questions about link templates, check out our Templates FAQ page.