Subscription Analytics
Use the Subscription Analytics tab to review how a subscription group’s membership changes over time, including opt-ins, opt-outs, user deletions, and which campaigns or Canvases drove those changes.
View subscription group analytics by going to Audience > Subscription Group Management > Subscription Analytics.
Then, use filters to adjust the scope of your report:
| Filter | Description |
|---|---|
| Date range | Limits the report to the selected dates. The page defaults to the last 31 days ending yesterday. You can select up to 365 days of history. |
| Channel | Limits the Subscription Group list to groups for that channel. Choose All Channels, Email, SMS, WhatsApp, LINE, or KakaoTalk. |
| Subscription Group | Selects the group to report on. Archived groups aren’t listed. If you change the channel, Braze resets the selected group to the first available group for that channel. |
Summary tiles
The summary tiles show current and period totals for the selected subscription group:
| Tile | Description |
|---|---|
| Subscription Group Size | Total number of users currently subscribed to the group. |
| Total Opt-ins | Users who opted in during the selected date range. |
| Total Opt-outs | Users who opted out during the selected date range. |
Subscriber Growth over time
The Subscriber Growth over time chart shows daily membership changes for the selected group and date range. The chart includes:
- Daily subscription size
- Opt-ins
- Opt-outs
- User deletions
A table under the charts lists the same daily metrics in columns for Date, Total Size, Opt-ins, Opt-outs, and User deletions.
Opt-ins and opt-outs by campaign or Canvas
The Opt-ins by Campaign or Canvas and Opt-outs by Campaign or Canvas attribution charts show which campaigns and Canvases contributed the most subscription changes in the selected range.