About landing pages

Braze landing pages are standalone web pages that can drive your user acquisition and engagement strategy.

Use landing pages to grow your audience, capture user data, promote special offers, and support multichannel campaigns. For a reference of landing page drag-and-drop blocks, see Editor blocks (landing pages).

note

Landing page and custom domain availability depends on your Braze package. Contact your account manager or customer success manager to get started.

Prerequisites

Before you can access, create, and publish landing pages, you either need administrator permissions or all the following permissions:

• View Landing Pages
• Edit Landing Page Drafts
• Publish Landing Pages

important

To gain access to the drag-and-drop editor, contact your IT administrator to verify that your firewall has *.bz-rndr.com allowlisted.

Plan tiers

The number of published landing pages and custom domains you can use depends on your plan type: free or paid (incremental).

Adding Google Tag Manager to a landing page

To add Google Tag Manager to your landing pages, add a Custom Code block to your landing page in the drag-and-drop editor, then insert the Tag Manager code into the block. Make sure to add a data layer before the Tag Manager code, such as in this example:

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<script>
window.dataLayer = window.dataLayer || [];
</script>
<!-- Google Tag Manager -->
<script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':
new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],
j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src=
'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);
})(window,document,'script','dataLayer','GTM-XXXXXX');</script>
<!-- End Google Tag Manager -->

For details on implementing Google Tag Manager, see Google’s documentation.

Frequently asked questions

What’s the maximum size for landing pages?

The landing page body size can be up to 500 KB.

Can landing pages handle high-traffic scenarios?

Yes, non-personalized landing pages can handle high-traffic scenarios effectively. When a non-personalized landing page is first requested, Braze caches it through Cloudflare. This means all subsequent requests for the same link are served from cache, so performance is not degraded on high-volume requests. This cache lasts 24 hours, and cached page views don’t count toward rate limits.

For personalized landing pages (using Liquid personalization), rate limits apply to uncached requests. To maintain optimal performance, see Personalization considerations.

Are there any technical requirements to publish a landing page?

No, there aren’t any technical requirements.

Is there an HTML editor for landing pages?

Yes. Use the Custom Code block in the drag-and-drop editor to add or edit HTML.

Can I create a webhook inside a landing page?

No, but the Submitted a Landing Page form event can act as a trigger for Canvases or webhook campaigns:

• Canvas: Use the Submitted a Landing Page form event as a Canvas entry trigger and add a webhook step.
• Campaign: Use the Submitted a Landing Page form event to trigger based on form submission.

When the page isn’t sent through a Braze channel (such as through a website or ad), a new user profile may be created on submission—even if that person already exists in Braze. To handle this, set up a Canvas triggered by Submitted a Landing Page form and add a Braze-to-Braze webhook step that calls the /users/merge endpoint to merge the new profile into the existing one.

When you use the landing_page_url Liquid tag to share the page, form submissions are automatically tied to the existing user profile. You can then reference the user attributes submitted on the landing page through Liquid for subsequent templating.