BrazeAITM
BrazeAITM powers a collection of accessible, easy-to-use tools that lower the barriers to entry for creativity, personalization and optimization for your engagement strategy. With BrazeAITM capabilities, you can have a trusted advisor to help guide your creativity, make better decisions, and optimize the user experience for your customers.
Features
Feature overview
| Your goal | Recommended feature |
|---|---|
| Personalize message copy per user using their context | Braze Agents (Canvas or catalog); for one-off draft copy, Generative AI |
| Optimize which message content (such as subject, CTA) performs best over time | Content Optimizer (email, push notifications, or SMS/MMS/RCS) or Winning Variant |
| Maximize a business metric (revenue, conversions) with 1:1 decisions across offers, channels, and timing | Decisioning Studio |
| Find users likely to churn or to perform an event | Predictive Churn or Predictive Events |
| Recommend specific products from a catalog in messages | Item recommendations |
| Send at the best time or the best channel per user | Intelligent Timing, Intelligent Channel |
| Create or refine copy and creative directly in the dashboard | Operator |
New Stuff!