BrazeAI Decisioning Studio™
Get started with BrazeAI Decisioning Studio™ (formerly OfferFit by Braze) to make 1:1 AI decisions that maximize your business metrics.
What is BrazeAI Decisioning Studio™?
BrazeAI Decisioning Studio™ uses decisioning agents that personalize for each individual and can maximize any business metric—not only clicks.
Audience-level tests such as Optimize with BrazeAI, Winning Paths, and Content Optimizer find one winner for everyone. Decisioning Studio finds a different answer for each person.
BrazeAI™ decisioning agents automatically discover the optimal action for every customer. Using your first-party data, BrazeAI™ can maximize any business KPI for a wide range of use cases, including cross-sell, upsell, repurchase, retention, renewal, referral, winback, and more.
To learn more or get started with Decisioning Studio, contact your customer success manager.
Key features
- Keep your tech stack, but add a brain: BrazeAI™ plugs in as a decisioning layer between your data systems and your customer engagement platform. While Decisioning Studio works best with Braze, a variety of other platforms are supported.
- Pick winners for people, not segments: Use all your first-party data to make the optimal 1:1 decision for each individual.
- Personalize everything: AI decisioning agents find the best message, product, incentive, channel, timing, and frequency for each individual customer.
- Maximize any metric: Clicks aren’t dollars. Use BrazeAI™ to pick the offers or incentives that maximize revenue, profit, CLV, or any other business KPI.
- Open the black box: See how AI decisioning agents personalize for deep insights into the drivers of customer behavior.
- Expert support all the way: Decisioning Studio Pro includes support from the AI Decisioning Services team, which tailors your decisioning agents to the specific needs of your business.
About Decisioning Studio
How it works
BrazeAI Decisioning Studio™ allows you to design and deploy decisioning agents that optimize any business metric.
To set up Decisioning Studio:
- Connect data sources that tell the Agent how a customer reacts to its decisions.
- Configure orchestration to carry out the decisioning agent’s actions.
- Design your decisioning agent to define what outcome you want to maximize, and what actions the agent can take to do so.
- Launch your decisioning agent and let it continuously learn and optimize for your business outcomes.
While Decisioning Studio Go is a self-service platform, Decisioning Studio Pro includes support from the AI Decisioning Services team, which helps you design and configure your agent to maximize your business outcomes. See Decisioning Studio Go vs. Decisioning Studio Pro for more details.
For more details, see Get Started with Decisioning Studio.
Decisioning agents versus Braze Agents
While both are powered by BrazeAI™, decisioning agents and Braze Agents serve different purposes.
Decisioning agents learn from outcomes across your population. They run experiments across dimensions like offer, channel, timing, and frequency to maximize a business metric such as revenue, conversions, or ARPU. A decisioning agent manages an entire use case—such as winback, cross-sell, or renewal—and finds what works best for each individual over time.
Braze Agents reason over one user’s context. They live in Canvas steps or catalog fields and use large language models (LLMs) to generate content, make routing decisions, or enrich catalogs. They don’t learn from whether their output worked.
You can use them together: let a decisioning agent choose the offer and channel, then use a Braze Agent to write the copy. For a full comparison, see Braze Agent versus decisioning agent.
Decisioning Studio Go vs. Decisioning Studio Pro
Decisioning Studio offers two tiers: Go and Pro. Each tier is designed to meet different needs and use cases.
Decisioning Studio Go
Go is ideal for teams getting started with AI decisioning. It includes:
- Self-serve creative configuration with a pre-designed decisioning agent
- Success metric focused on engagement (clicks)
- Compatibility with three Customer Engagement Platforms (CEPs): Braze, Salesforce Marketing Cloud, and Klaviyo
Decisioning Studio Pro
Pro offers the full suite of Decisioning Studio capabilities for advanced use cases. Key features include:
- A dedicated AI Decisioning Services team to support you from decisioning agent design through stable state
- Success metric can be any business metric, including revenue and conversions
- Ability to connect any customer data source for decisioning
- Full suite of reporting and insights
- Extended orchestration patterns
About this guide
In this guide, you first learn what decisioning agents are and how they work. Next, you set up the self-service Decisioning Studio Go, followed by the full-service Decisioning Studio Pro. Finally, you review reports and insights to understand the performance of your decisioning agents.