Analytics
Braze provides a comprehensive set of metrics and reporting tools to measure campaign performance, track user engagement, and make data-driven decisions. Use dashboards for at-a-glance monitoring, reports for deeper analysis across campaigns and Canvases, and tracking settings to configure how Braze captures user actions. You can also supplement your analytics with Currents, a data streaming export tool for acting on large amounts of granular customer data in your own BI platforms.
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Use Dashboards for at-a-glance performance monitoring, Reports for deeper analysis across campaigns and Canvases, and Tracking to configure how Braze captures user actions. If you’re not sure what a specific metric means, check the Metrics glossary.
Frequently asked questions
What analytics dashboards are available in Braze?
Braze includes prebuilt and customizable dashboards for campaign, Canvas, and channel performance. Refer to Dashboards for available views and setup steps.
How do I export Braze analytics data?
Use reports in the dashboard, scheduled exports, or Currents to stream event data to your warehouse or BI tools.
Where can I find definitions for Braze metrics?
Refer to the Metrics glossary for definitions of common campaign and engagement metrics.