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Media library

The media library allows you to manage your assets in a single, centralized location.

Media library versus CDN

Using the media library instead of a Content Delivery Network (CDN) provides better caching and performance for in-app messages. All media library assets found in an in-app message will be pre-cached for faster display and will be available for offline display. Additionally, the media library is integrated with Braze composers, allowing marketers to select or tag images instead of copying and pasting image URLs.

Accessing the media library

Within the media library, you can see the asset type, size, dimensions, URL, the date it was added to the library, and other information. To access your Braze media library, go to Templates > Media Library. Here, you can:

  • Upload multiple images at one time
  • Upload Virtual Contact Files (.vcf)
  • Upload video files for use in WhatsApp messages
  • Upload a folder with your images (up to 50 images)
  • Generate an image using AI and store it in the media library
  • Crop an existing image to create the right ratio for your messages
  • Add tags or teams to help further organize your images
  • Search by tags or teams in the media library grid
  • Drag and drop images or folders to be uploaded
  • Delete images

Media Library page that includes an "Upload To Library" section to drag and drop or upload files. There is also a list of uploaded content in the media library.

Later, when drafting a message in Braze, you can pull in your images from the media library.

Two common ways of accessing the media library depending on the message composer. One shows the email Drag and Drop Editor with the title "Images and GIFs" and a button to "Add from Media Library". The other shows the standard editors, such as push and in-app messages, with the title "Media" and a button to "Add Image".

Image specifications

All images uploaded to the media library must be less than 5 MB. Supported file types are PNG, JPEG, GIF, SVG, and WebP. For recommended image sizes and specifications by messaging channel, refer to Image specifications.

Generating images with BrazeAITM

You can generate images for your own media library using DALL·E 3, an AI system from OpenAI and a Braze third-party provider. This let’s you create realistic images and art from a description in natural language. Each request generates four variations of your prompt, and your company can generate images 10 times per day. This total applies to all users in your company.
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