Data Points

At Braze, data means action: each piece of data that arrives in Braze updates segment membership, can trigger & cancel messaging, is immediately available for messaging personalization, and more. As such, data points are Braze’s way of defining a billing and pricing structure, based on pieces of information logged against user profiles. See Consumption Count below to see what data counts toward your data point allocation.

Our Customer Success team can help recommend data best practices to fit your specific needs. You can find a more detailed breakdown of this definition in your Braze contract.

Management & Usage

You can view your Data Points Usage on the Subscriptions and Usage section in any of the tabs. Just go to your name in the top-right corner, click the drop down, and select Subscriptions and Usage.

Consumption Count

In sum, data points are accumulated when a user’s profile data is updated or when they perform specific actions. Essentially, data points are counts of each of your users’ session starts, session ends, events, and purchases.

You can find a breakdown of how Braze accumulates data points below, but there are nuances beyond what you see here, which may affect the number of remaining points you expect to see. If you ever have any questions about your billing, reach out to your Braze account manager.

Please note that:
- Connected Content does not consume data points - using Connected Content is a great way to reference data from other platforms without needing to bulk upload to Braze and use up your points!
- CSV imports for segmentation purposes (imports made with external_id as the only field) will not consume data points.

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