Optimizing A/B tests
Use Optimize with BrazeAI™ to automatically optimize a campaign with multiple variants.
In the Target Audiences step, go to A/B Testing, then turn on Optimize with BrazeAI™.
For a single-send campaign, BrazeAI™ sends an initial test and then sends the best-performing variant to the remaining audience. For a multi-send campaign, BrazeAI™ reviews performance every 12 hours and shifts more users toward better-performing variants.
For prerequisites, configuration options, and reporting details, see Optimizing A/B tests with BrazeAI.
Existing campaigns that use Personalized Variant continue to support that optimization and its analytics. Personalized Variant isn’t available when creating a new campaign.
Braze checks user eligibility again before the second send in a single-send optimization. Users who weren’t eligible for the initial test may enter the remaining audience, while users who are no longer eligible don’t receive the follow-up send.
For information about campaign results, see A/B testing analytics.