WhatsApp is a popular peer-to-peer messaging platform used across the world offering conversation-based messaging for businesses. The WhatsApp messaging channel offers a direct way to reach users and customers on the WhatsApp platform.
Prerequisites
WhatsApp availability depends on your Braze package. Contact your account manager or customer success manager to get started.
Before you start, make sure you have the following:
- A Meta Business Manager account and a WhatsApp Business account
- A WhatsApp phone number that meets Cloud API requirements
For a full walkthrough, refer to WhatsApp setup.
Use cases
| Use case | Explanation |
|---|---|
| Customer support | Enable real-time, two-way conversations to handle inquiries, troubleshoot issues, and provide personalized assistance. |
| Order notifications | Send order confirmations, shipping updates, and delivery notifications directly to customers on WhatsApp. |
| Appointment reminders | Reduce no-shows with timely appointment reminders and allow customers to confirm or reschedule. |
| Promotional campaigns | Reach customers with targeted promotions, product launches, and personalized offers through rich media messages. |
| Two-way conversations | Build deeper relationships with interactive messaging that lets customers respond, ask questions, and provide feedback. |
Next steps
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