Learning to Use Braze

Braze is a complex tool that can allow you to send an amazing range of campaigns that take your customers and users through professional, tailored, and personalized journeys that not only get you the results you want, but the results they want. No surprises, no unwanted contact, no annoying contact - just you letting your customers know that you care about what they want from you.

Because of Braze’s beautiful complexity, we recommend the several reading paths (outlined below) that will enable you to best utilize our platform to your advantage. There’s no need to follow these exactly - cater them to your needs!

Choose from the paths below to fit your needs and get reading! These reading paths assume that you’ve already completed your integration and set up for your messaging channels, so the readings in the Onboarding with Braze section are not included.

Braze Beginner

Recommended Order Article What You’ll Learn
1 Getting Your Account How to get your Braze account set up.
2 Logging In How to access the Braze platform.
3 User Import Import users into your Braze account.
4 Creating a Segment Divide your user into specific audiences based on their attributes and actions within your site or app.
5 Create a Canvas How to build out a basic campaign using Braze’s Canvas tool.
6 Creating a News Feed Item How to create an item to go in an integrated news feed.
7 Creating an Email Campaign How to create and send an email campaign.
8 Creating an In-App Message How to create and send an in-app message.
9 Creating a Push Campaign How to create and send an push message for web or your chosen app on iOS or Android.
10 Personalization Overview How to use dynamic content in your messages.
11 Exporting Braze Data The many ways to export data from the Braze platform.

Adept Admin

Recommended Order Article What You’ll Learn
1 Braze Instances The URLs used to access Braze.
2 Okta Single Sign On How to set up and use Okta Single Sign on for your company’s Braze Account.
3 Adding Braze Users Add company users to the company Braze account.
4 Braze Account User Permissions Learn about and set Braze account user permissions for your company users.
5 Company Wide Settings Learn about and set settings for your entire company’s Braze account.
6 App Group Management Set up and manage your company apps.
7 Message Activity Log Tab Learn about and utilize the message log, including all associated errors.

Email Expert

Recommended Order Article What You’ll Learn
1 IP Warming About the best practices of setting up your email for success.
2 Creating an Email Campaign How to create and send an email campaign.
3 Email Templates Create reusable email templates.
4 Managing User Subscriptions Learn about and utilize the subscription statuses of your users in email.

Personalization Prodigy

Recommended Order Article What You’ll Learn
1 Personalization Overview How to use dynamic content in your messages.
2 Liquid Overview How to use dynamic content in your messages using the language called Liquid.
3 Common Liquid Tags About the accepted tags Braze allows in it’s messages.
4 Connected Content Utilizing resources outside of Braze to pull in dynamic content to up-level your content.
5 Key-Value Pairs How to send extra data payloads to user devices via key-value pairs.
6 Deep-Linking to In-App Content How to launch a native app and provide additional information from a message.

Data Doctor

Recommended Order Article What You’ll Learn
1 Configuring Reporting How to set up an automatic weekly email report.
2 User Data Collection Overview How braze collects and categorizes user data.
3 User Import Import users into your Braze account.
4 Custom Events Import users into your Braze account.
5 Custom Attributes Import users into your Braze account.
6 Exporting Braze Data The many ways to export data from the Braze platform.
7 Understanding Your App Usage Data All about the App Usage page and the data within it.
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