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AI copywriting assistant

The AI copywriting assistant passes a brief product name or description to OpenAI’s GPT copy generation tool to generate human-like marketing copy for use in your messaging. This functionality is available by default for most message composers in the Braze dashboard.


To generate copy using the AI copywriting assistant, follow these steps:

  1. From your message composer, select Launch AI Copywriter.
    • In the drag-and-drop editor for in-app messages, select a text block and select in the block’s toolbar.
  2. Enter a product name or description in the input field.
  3. Select the output language. This can be different from your input language.
  4. Select an approximate output length.
  5. Click Generate Copy.

The response will be fetched from OpenAI and provided to you. Feel free to experiment and try variations to your heart’s content.

Braze makes no warranty of any kind with respect to any AI-generated content.

AI copywriting assistant modal showing the input "Braze Marketing Automation", which generated the output: "Looking to take your marketing to the next level? Braze Marketing Automation is the solution for you! With our powerful tools, you'll be able to create, send, and track your marketing campaigns with ease. So why wait? Sign up today and see the results yourself!"

All we do behind the scenes is instruct GPT to generate a creative ad for your product name or description in the desired format. No other customization is performed. The rest is the magic of GPT!

What is GPT?

GPT is OpenAI’s state of the art natural language generation tool powered by artificial intelligence. It can perform a variety of natural language tasks like text generation, completion, and classification. We’ve plugged it into the Braze dashboard to help inspire and diversify your copy directly as you work.

How is my data used and sent to OpenAI?

In order to generate copy, Braze will send your query to OpenAI. All queries sent to OpenAI from Braze are anonymized, meaning that OpenAI will not be able to identify from whom the query was sent unless you include uniquely identifiable information in the input you provide. Per OpenAI’s policy, data sent to OpenAI’s API via Braze is not used to train or improve their models and will be deleted after 30 days.

More AI tools

You can also generate an image using AI from the Media Library. This leverages DALL·E 2, an AI system from OpenAI that can create realistic images and art from a description in natural language.

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