Características de los datos de Shopify

Este artículo ofrece un resumen de nuestras características de Shopify, incluyendo qué datos de Shopify se rastrean, ejemplos de cargas útiles, backfill histórico y sincronización de productos.

Eventos de Shopify rastreados

La integración con Shopify utiliza eventos recomendados de comercio electrónico para captar comportamientos clave de compra. Para ver ejemplos de implementación y estrategias de marketing con estos eventos, consulta los casos de uso de comercio electrónico.

• example payload
• shopify events

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{
    "name": "ecommerce.product_viewed",
    "properties": {
        "product_id": "12345",
        "product_name": "product",
        "variant_id": "123",
        "image_url": "www.image-url.com",
        "product_url": "mystorefront.myshopify.com/product",
        "price": 10,
        "currency": "USD",
        "source": "mystorefront.myshopify.com",
        "metadata": {
          "sku": "sku"
        },
        "type": [
          "price_drop",
          "back_in_stock"
        ]
    }
}

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{
    "name": "ecommerce.cart_updated",
    "properties": {
        "cart_id": "Z2NwLXVzLWVhc3QxOjAxSjk3UFg4RlFZMjVTVkRHRlc1RlI3SlRY",
        "currency": "USD",
        "total_value": 2000000,
        "products": [
            {
                "product_id": "8266836345064",
                "product_name": "PANTS!!!",
                "variant_id": "44610569208040",
                "image_url": "https://cdn.shopify.com/s/files/1/0604/4211/6328/files/1200px-Trousers-colourisolated.jpg?v=1689256168",
                "product_url": "https://test-store.myshopify.com/products/pants?variant=44610569208040",
                "quantity": 2,
                "price": 1000000,
                "metadata": {
                    "sku": "007"
                }
            }
        ],
        "source": "https://test-store.myshopify.com",
        "metadata": {}
    }
}

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{
    "name": "ecommerce.checkout_started",
    "time": "2022-05-23T13:52:38-04:00",
    "properties": {
        "cart_id": "eeafa272cebfd4b22385bc4b645e762c",
        "total_value": 421.88,
        "currency": "USD",
        "products": [
            {
                "product_id": "632910392",
                "product_name": "IPod Nano - 8GB",
                "variant_id": "808950810",
                "quantity": 1,
                "price": 199,
                "metadata": {
                    "sku": "IPOD2008PINK"
                }
            }
        ],
        "source": "braze-mock-storefront.myshopify.com",
        "checkout_id": "123123123",
        "metadata": {
            "checkout_url": "https://checkout.local/548380009/checkouts/123123123/recover?key=example-secret-token"
        }
    }
}

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{
    "name": "ecommerce.order_placed",
    "time": "2022-05-23T13:52:38-04:00",
    "properties": {
        "order_id": "820982911946154508",
        "cart_id": "eeafa272cebfd4b22385bc4b645e762c",
        "total_value": 421.88,
        "currency": "USD",
        "total_discounts": 5,
        "discounts": [],
        "products": [
            {
                "product_id": "632910392",
                "product_name": "IPod Nano - 8GB",
                "variant_id": "808950810",
                "quantity": 1,
                "price": 199,
                "metadata": {
                    "sku": "IPOD2008PINK"
                }
            }
        ],
        "source": "braze-mock-storefront.myshopify.com",
        "metadata": {
            "order_status_url": "https://apple.myshopify.com/690933842/orders/123456abcd/authenticate?key=abcdefg",
            "order_number": 1234,
            "tags": [
                "heavy",
                "heavy2"
            ],
            "referring_site": "https://www.google.com",
            "payment_gateway_names": [
                "visa",
                "bogus"
            ]
        }
    }
}

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{
 "name": "shopify_fulfilled_order",
 "time": "2022-05-23T14:44:34-04:00",
 "properties": {
   "order_id": 4444668657855,
   "line_items": [
     {
       "quantity": 1,
       "product_id": 6143032066239,
       "sku": null,
       "title": "Dark Denim Top",
  "variant_id": 40094740549876,
       "variant_title": "Small Dark Denim Top",


       "vendor": "partners-demo",
       "name": "Dark Denim Top",
       "properties": [],
       "price": "60.00",
       "fulfillment_status": "fulfilled"
     }
   ],
   "shipping": [
     {
       "title": "Standard",
       "price": "0.00"
     }
   ],
   "total_price": "130.66",
   "confirmed": true,
   "total_discounts": "0.00",
   "discount_codes": [],
   "order_number": 1093,
   "order_status_url": "https://test-store.myshopify.com/",
   "cancelled_at": null,
   "tags": "",
   "closed_at": "2022-05-23T14:44:34-04:00",
   "fulfillment_status": "fulfilled",
   "fulfillments": [
     {
       "shipment_status": null,
       "status": "success",
       "tracking_company": "Other",
       "tracking_number": "456",
       "tracking_numbers": [
         "456"
       ],
       "tracking_url": "https://braze.com",
       "tracking_urls": [
         "https://braze.com"
       ],
       "line_items": [
         {
           "fulfillment_status": "fulfilled",
           "name": "Dark Denim Top",
           "price": "60.00",
           "product_id": 6143032066239,
           "quantity": 1,
           "requires_shipping": true,
           "sku": null,
           "title": "Dark Denim Top",
           "variant_id": 40094740549876,
           "variant_title": "Small Dark Denim Top",
           "vendor": "partners-demo"
         }
       ]
     }
   ]
 },
 "braze_id": "123abc123abc"
}

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{
 "name": "shopify_partially_fulfilled_order",
 "time": "2022-05-23T14:43:34-04:00",
 "properties": {
   "order_id": 4444668657855,
   "line_items": [
     {
       "quantity": 1,
       "product_id": 6143032066239,
       "sku": null,
       "title": "Dark Denim Top",
       "variant_id": 40094740549876,
       "variant_title": "",
       "vendor": "partners-demo",
       "name": "Dark Denim Top",
       "properties": [],
       "price": "60.00",
       "fulfillment_status": "fulfilled"
     }
   ],
   "shipping": [
     {
       "title": "Standard",
       "price": "0.00"
     }
   ],
   "total_price": "130.66",
   "confirmed": true,
   "total_discounts": "0.00",
   "discount_codes": [],
   "order_number": 1093,
   "order_status_url": "https://test-store.myshopify.com/",
   "cancelled_at": null,
   "tags": "",
   "closed_at": null,
   "fulfillment_status": "partial",
   "fulfillments": [
     {
       "shipment_status": null,
       "status": "success",
       "tracking_company": "Other",
       "tracking_number": "123",
       "tracking_numbers": [
         "123"
       ],
       "tracking_url": "https://braze.com",
       "tracking_urls": [
         "https://braze.com"
       ],
       "line_items": [
         {
           "fulfillment_status": "fulfilled",
           "name": "Dark Denim Top",
           "price": "60.00",
           "product_id": 6143032066239,
           "properties": [],
           "quantity": 1,
           "requires_shipping": true,
           "sku": null,
           "title": "Dark Denim Top",
           "variant_id": 40094740549876,
           "variant_title": "",
           "vendor": "partners-demo"
         }
       ]
     }
   ]
 },
 "braze_id": "abc123abc123"
}

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{
 "name": "shopify_paid_order",
 "time": "2022-05-23T13:52:38-04:00",
 "properties": {
   "order_id": 4444596371647,
   "line_items": [
     {
       "quantity": 1,
       "product_id": 6143033344191,
       "sku": null,
       "title": "LED High Tops",
       "variant_id": 40094740549876,
       "variant_title": null,
       "vendor": "partners-demo",
       "name": "LED High Tops",
       "properties": [],
       "price": "80.00",
       "fulfillment_status": null
     }
   ]
 }
}

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{
    "name": "ecommerce.order_cancelled",
    "time": "2022-05-23T13:52:38-04:00",
    "properties": {
        "order_id": "820982911946154508",
        "cancel_reason": "no longer necessary",
        "total_value": 421.88,
        "currency": "USD",
        "total_discounts": 5,
        "discounts": [],
        "products": [
            {
                "product_id": "632910392",
                "product_name": "IPod Nano - 8GB",
                "variant_id": "808950810",
                "quantity": 1,
                "price": 199,
                "metadata": {
                    "sku": "IPOD2008PINK"
                }
            }
        ],
        "source": "braze-mock-storefront.myshopify.com",
        "metadata": {
            "order_status_url": "https://apple.myshopify.com/690933842/orders/123456abcd/authenticate?key=abcdefg",
            "order_number": 1234,
            "tags": [
                "heavy",
                "heavy2"
            ]
        }
    }
}

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{
    "name": "ecommerce.order_refunded",
    "time": "2022-05-23T13:52:38-04:00",
    "properties": {
        "order_id": "820982911946154508",
        "total_value": 421.88,
        "currency": "USD",
        "products": [
            {
                "product_id": "632910392",
                "product_name": "IPod Nano - 8GB",
                "variant_id": "808950810",
                "quantity": 1,
                "price": 199,
                "metadata": {
                    "sku": "IPOD2008PINK"
                }
            }
        ],
        "source": "braze-mock-storefront.myshopify.com",
        "metadata": {
		"order_note": "item was broken"
        }
    }
} 

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{
	"name": "shopify_account_login",
	"properties": {
	"source": "braze-mock-storefront.myshopify.com"
  }
}

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{% shopping_cart {{context.${cart_id}}} %}

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{% shopping_cart {{context.${cart_id}}} :abort_if_not_abandoned false %}
{{context.${cart_id}}}

Atributos personalizados de Shopify compatibles

• example payload
• shopify custom attributes

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{
  "attributes": [
    {
      "shopify_tags": "VIP_customer",
      "shopify_total_spent": "60.00",
      "shopify_order_count": "3",
      "shopify_last_order_id": "1234567",
      "shopify_last_order_name": "test_order",
      "shopify_zipcode": "10001",
      "shopify_province": "null"
    }
  ]
}

Atributos estándar de Shopify compatibles

• Correo electrónico
• Nombre
• Apellido
• Teléfono
• Ciudad
• País

Recopilación de datos del SDK

Para más información sobre qué datos recopilan los SDK de Braze, consulta Recopilación de datos del SDK.

Backfill histórico

Durante la incorporación de tu tienda Shopify, puedes iniciar una sincronización inicial de datos a través del backfill histórico para empezar a interactuar con tus clientes de inmediato. Como parte de este backfill, Braze ejecuta una sincronización inicial de todos los clientes y eventos de pedidos realizados en los últimos 90 días antes de tu conexión de integración con Shopify. Cuando Braze importa tus clientes de Shopify, les asigna el tipo de external_id que hayas elegido en tus ajustes de configuración.

Los datos de eventos de pedidos sincronizados están disponibles para segmentación, pero los datos de ingresos en sí no se rellenan en el perfil de usuario ni en el dashboard de Ingresos – Atribución de último contacto.

Configuración del backfill histórico de Shopify

1. Activa el backfill histórico en el paso Seguimiento de datos de Shopify.

2. Después de completar la configuración de tu integración, Braze comenzará la sincronización inicial de datos. Puedes supervisar el progreso en la pestaña Datos de Shopify de tu configuración de integración.

Datos sincronizados

Para la sincronización inicial de datos, Braze importará los clientes y pedidos realizados de los últimos 90 días anteriores a tu conexión de integración con Shopify. Cuando Braze importe tus clientes de Shopify, les asignará el tipo de external_id que hayas elegido en tus ajustes de configuración.